4 Mistakes Marketers Make Integrating Social Media and Email Marketing

It is undeniably true that in the current scenario of the extensive usage of online social-media-strategymarketing platform, one can see that both large and small businesses utilize social media to market their products and services. At the same time they also make use of email marketing campaigns to attain visibility, but they do not understand the importance of pooling the resources of these two mediums of marketing effectively. Instead, they make certain common blunders which lead to the wastage of time, money and valuable resources. Therefore, it’s imperative to study how to make optimum use of the integration of social media adequately with the email marketing process to generate leads and generate maximize ROI.

4 Mistakes Marketers Make When Integrating Social Media and Email Marketing

There is no denying the fact that the majority of marketers aim to use social media extensively to market their company and products but fail to synchronize the whole process with email marketing strategies and the result is a loss of online business opportunities. Let’s take a look into the mistakes marketers make when integrating social media and email marketing, so as to avoid them and make optimum use of their integration.

  1. Integrating Social Media and Email Marketing by Not Focusing Only on Selected Mediums

It’s quite natural that when marketers are using social media and email marketing, they try to make their presence felt in each and every platform not realizing that they can easily be wiped out off the plethora of social networking sites. It’s true that the internet has got the greatest number of websites and platforms for marketing with each having the a vast appeal for millions of users worldwide. But marketers make mistakes by trying to be visible everywhere, not realizing that if their target base is active on Linked In, then it is of no use to make active participation in Twitter, Facebook and other platforms. So, need is to focus on that medium only which is actively utilized by your target customer base.

  1. Turning a Deaf Ear to the Recommendations of Revered Sources

It is also a common blunder on the part of the marketers to ignore the suggestions either made by clients or the subscribers or other revered sources which have an in-depth knowledge of what they are doing and if they make any recommendations, then there is a need to listen to them to get desired results. Otherwise, the marketers would just take risks by not following the strategic procedures and waste their time and resources by filling out the subscriber’s inbox with trash and don’t know what to do with the content effectively.

  1. Not Having an Immediate Redressing of Complaints

It’s really significant to redress any complaint received from your subscribers and if the marketers do not bother about it, then the obvious result is declining in click and open rates and forget about your lead generation. These days marketers are working hard to integrate marketing automation into their systems so that they can not only reach out to people and convey their message properly but also redress the complaints. One such tool which is very much used is Hubspot. Hubspot is #1 marketing automation tool and almost all big and small business who are content focused are using it. You can also use Hubspot CRM and read about a beautiful comparison of  Hubspot and Infusionsoft talking about all the important stuff to help you make a better choice.  It must be understood that social media platforms give you an opportunity to engage in conversation with your potential customers by trying to present them the best possible information about your company. So, if any of your subscribers have filed a complaint against you using public platforms, then there is a need to address that complaint and that too using the same platform with your best attempts to address it effectively. But, by failing to do so, you can spoil your reputation of being the best in the business.

  1. Not Actively Engaging in the Social Sites

Another common blunder by marketers is that they do not take active participation in social sites and occasionally seem to be visible. This means that if you have posted a blog once in 2 months and have added pictures of celebrations of your company’s great success party of 2 years back, then who would visit your website. It’s important to understand that people need constant and updated information about your company, products and services from your website which they can’t get anywhere. They need to  be kept engaged with informative content and the latest updates to encourage engagement on their part and this can be done if marketers take optimum utilization of their resources by keeping them updated on social networking sites.


Therefore, the marketers need to be consistent, precise and focused and take care of avoiding the aforementioned mistakes while integrating the powerful mediums of social media marketing and email marketing to generate maximum ROI.

How to integrate LeadPages with Tycoon Machine

In the contemporary times of comprehensive usage of email marketing campaigns, marketing automation and lead generation, the role played by Tycoon Machine is certainly impressive as it is contributing to make your business grow productively. In fact, it won’t be wrong to state that Tycoon Machine enables your website to attract maximum prospects, improve your productivity, engage customers and build your business and take it to newer heights of growth. So, it would certainly be a great idea to integrate your LeadPages with Tycoon Machine to accomplish outstanding results as your business will grow, and you would be able to get the benefits of automation of business processes. So, you can actually transform your business with the integration of your LeadPages with Tycoon Machine.


How to integrate LeadPages with Tycoon Machine

It is certainly a fact that if you really desire to make your business a leading player on the market, then you must opt for the digital marketing, sales automation and CRM software of Tycoon Machine. In fact, the software of Tycoon Machine integrates with your system perfectly and enables you to produce the incredible results and that too quite effectively. So, let’s take a look at the detailed procedure of How to Integrate LeadPages with Tycoon Machine.

1. The Steps of Integration of LeadPages with Tycoon Machine

If you are one of those entrepreneurs who are interested in lead scoring, powerful email marketing along with sales and marketing tracking, then getting the automated services of Tycoon Machine is certainly a great way to boost your business and improve your sales dramatically. So, for all these purposes, you need to integrate your LeadPages with Tycoon Machine. In fact, it is extremely easy for you to integrate your LeadPages by making use of the built-in form builder and create the possibilities of improving your business significantly. So, all you need to do is to create the fields that you think are primarily significant and you desire to accept and then you can simply use the code that you generate into LeadPages. Then add it to your LeadPage or a LeadBox and get the desired results.

2. The Detailed Description of Integration of LeadPages with Tycoon Machine

The step by step instructions of integration of LeadPages with Tycoon Machine would enable you to accomplish the desired results quite easily. So, first of all you need to create a form in Tycoon Machine which constitutes all the fields that you wish to add to your list.  Then in the next step you need to create a new LeadBox or a LeadPage. You are required to define your integration settings for “Integrate Form With” and choose the option of “Other” from the dropdown list. Then you need to resort to the next step of pasting the HTML code that you can notice on the Tycoon Machine with the heading of “Integrate with Your Site” tab while you edit your form. Moreover, you have the option of changing the display names or the display options of the fields within the LeadPages.


3. The Optimum Results of the Successful Results of Integration of LeadPages with Tycoon Machine

It is certainly undoubtful that in order to make your business impressive in terms of having the enhanced revenue generation, CRM marketing, sales and marketing tracks, aggressive email marketing, an in-depth analysis of social and behavioral data, then you can achieve all these results with the successful integration of LeadPages with Tycoon Machine. Moreover, you can take the benefit of automated nurturing of your prospective leads by enabling them to get the precise information that plays a crucial part in building the trust factor for a long term relationship with your client. All you need to do is to take the esteemed services of the Tycoon Machine with the integration of your LeadPages with it. In fact, the key benefit of integrating your LeadPages with Tycoon Machine is that you can easily and productively integrate it into your normal business processes and can attain the desired results with optimum efficiency. Thus, you can invariably improve your business by resorting to the 24/7 services of Tycoon Machine and let your business grow effectively.

Hence, it can be ascertained that the above mentioned detailed description of How to integrate LeadPages with Tycoon Machine implicitly throws light on the whole process. So, it can be stated that you can easily and effectively integrate your LeadPages with Tycoon Machine to make your business achieve the desired outcomes productively. Therefore, you can transform your business into the virtual market leader with the proficient services of Tycoon Machine.