Ezines The Different Types
Ezines
There are various formats and types that you can go with when designing ezines, and of there are also different choice of selling advertising and scheduling as well to think about.
First, you must pick a market. If you have your own product already, then start an ezine in that market to help promote your product and future products.
If you do not have a market to publish in yet, don’t worry, you don’t need a product to start an ezine.
But you must still pick a market. After that, you just need to set up a publishing schedule of some sort and pick a format.
Here are the setups that work!
- Schedule
I suggest you send out an ezine with a 3-5 page article of good information about once or twice per month at the least with once per week being the most.
That is all you need to send. A good formula is to send out one week with a 3-5 page article, and the next week with a solo advertisement for something you want to promote.
Then the week after that send another 3-5 page article on something your subscribers want to know about, etc
So just alternate between content and an ad, it will be very successful.
I do not suggest sending out 2 ads per week (unless you are launching a product that week, so you very rarely do more then one ad per week) or even lots of content a few times a week.
Simply emailing your list more then once per week is normally too much.
The only way this works is if your ezine is actually built around a daily schedule.
For instance, “A Joke-A-Day” style ezines are actually quite popular with office workers as they get a new joke (or funny picture or whatever) everyday and may actually be looking forward to it!
But I’m not really talking about those types of ezines in this report. I want you to focus on a content driven ezine that can help build your business and be a reliable source of income for you.
- Format
There are three different types of formats that you can use when publishing your ezine that work.
- Put the entire ezine in an email
Just put the introduction, short ad blurb and article all in one email and send it out to all of my subscribers.
This is the easiest way to do things as it doesn’t require much editing.
You can also send it out as text and not an HTML page as those can still cause problems with some email readers.
- PDF File
Another popular option is put your article in a PDF downloadable file and then send an email to your list telling them where they can download the file.
This has the added benefit of people being able to save it to their computer and view it later (more views means more people will click on the links in your ezine which means more traffic for you)
This also has an added benefit of a viral effect. You can put at the bottom (or top if you really want to stress it) of your ezine that they can pass the PDF file to their friends or make it downloadable on their web site or blog.
This can help introduce your ezine to people who are not yet subscribed to it. And of course, if your content is good and they like your ezine, they can go subscribe!
A PDF file format is certainly a decent option if you like the idea there are a l
- HTML Page
The last option is an HTML page where you put your ezine issue on your web site as a regular HTML page, then email your subscribers and give them the link to the latest issue.
This has the same benefit as the PDF file where people can refer their friends, or link to it from their own web site or blog which can generate more subscribers for you.
And it has an additional benefit of being able to use HTML in your ezine if you wanted to do more interactive content like pictures, flash animations or even video.
Which brings me to my next point, video and audio.
If you can add these to your free ezine to explain your articles/ideas, I cannot see why it wouldn’t attract subscribers.
People are drawn to entertaining videos (just look at youtube.com’s success) so adding these to your free ezine could certainly help its success!
- How to structure your ezine
There is a certain format that you can follow that accomplishes quite a few things.
Here it is:
- Greeting with a short introduction on what this issues article will be about..
- A short ad on a product that you are recommending
- The article
- Your resource box
- A list of helpful links
- Subscriber information
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