Search Engine Optimization Companies
by Hans Kristian Anderson on Mar.11, 2010, under Search Engine Optimization
search engine optimization Companies
If your considering getting help from one of the many search engine optimization companies, begin by considering the approach they employ to elevate your Search Engine positions.
Traffic to your website Webinar.
Make sure you stay away from companies that use cloaked, doorway, or bridge pages to raise your positions.
Techniques like the ones I just mentioned will violate most Search Engine policy, and in the worst case scenario, will get your website severely penalized, or worse yet, totally removed from a Search Engine’s index.
A cloaked page is a page that is created which is invisible to the regular visitor to your website. The cloaked page is coded to detect a Search Engine spider and divert them to this special page, which is set-up to artificially boost your Search Engine position.
Doorway or bridge pages utilize the same concept, but often reside on an entirely different server.
Google, The largest and most important Search Engine on the Internet, Google, will remove your website from their index if they detect you have cloaked pages.
It should go with out saying to never ever work with a company that uses these type of techniques!
1 Comment for this entry
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March 12th, 2010 on 7:29 pm
Yes, and the gain is nothing compared to the high risk of getting penalized by Google, including total ban.
Google only get better at weeding out black-hat SEO.
Also, i would try and use people in SEO who have other skills that compliment SEO, for example, social media, web design, copywriting and so on. Successful digital marketing now be so dependent on a range of different approaches, most of which are connected to each other in some way.
Lastly, i would save a bit of time and money for ensuring that your website is mobile-friendly. As mobile marketing is going to take off in 2010.