Local SEO Tips for Your Business

July 31, 2010 Internet Marketing Online Search Engine Optimization, 2

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Local search engine optimization is not really all that new. This article will talk about some methods of utilizing local searches to help you grow your company.

The key to local SEO is to put yourself in the place of your prospective customers when they do searches. Before you can do SEO for your site, you have to get into the customer’s mind. You have to picture yourself as a prospect using a search engine to locate the kind of item you sell, and try to figure out exactly what they would type into the search field. Let us suppose you have a store whose specialty is golf accessories. If the searcher enters something like “golf” into the site’s search box, they aren’t looking for what you’re selling since this term is too generic. Other searchers may be looking for “golf instruction,” which isn’t related to what your store sells. Someone who enters “golf accessories,” though, is a likely customer for your store, so this is the kind of keyword to be focusing on. There are many good keyword that can create sales but are not quite as well known, and these are usually ignored by business owners looking for local traffic. And instead aim at highly popular keywords that have lots of traffic. You have to learn how to think like a customer because this is exactly what helps you in the long term. Choosing the right keywords is important for increasing traffic and sales, and as you get better at it, you’ll be able to rank well for numerous keywords.

When you’re targeting local sites listing services such as Yahoo! Local, Bing Local and Google Places, you should first start off by logging into them and claiming your profile. These sites all ask you if you want to claim your profile, and to do this involves a simple verification process that has a few simple steps such as a phone call to verify your information. Many businesses never think to do this, so it’s a simple way to give you an advantage in your marketing efforts. Another way to easily improve your image in the minds of search engine users is to simply post pictures of you or your business to local site listings, as this makes you seem more open and honest. It isn’t hard to upload some pictures from your site, camera or desktop, and it can benefit you quite a bit. Use the best pictures you can to show your business in a good light, but they don’t have to be taken by a professional photographer.

Another tip is to ensure that your address is typed on every page on your website. The search engines seem to like this and you’ll rank higher because of it. What should you put in your address? Along with your business address and telephone number, you cannot forget to add your zip code. This just goes on to show that you’re targeting local search and makes your job easier.

In conclusion, by keeping these local SEO strategies in mind, you can get more traffic and better ranking for your local business.

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