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How to Buy and Sell Websites The Final Steps

For those inexperienced in flipping websites, knowing the specific steps of how to buy and sell websites is crucial to ensuring a lucrative business venture. Now the last step is particularly important as it calls for the actual transfer of the site to the buyer.

Now handing over the keys of the site to the buyer really seals the deal for the seller but before this can be done, a hosting arrangement should be agreed on first. There are three options for this: the seller hosts the site for the buyer, the seller turns over the keys to a shared hosting account, or the seller moves the site to the buyer’s web host.

Let’s take a closer look at each of these three possible courses of action.

Option 1: Seller Hosts the Site Using a Reseller Account

Typically, website flippers maintain what is called a reseller account which enables them to “resell” hosting services.  They can then charge hosting fees to the buyer. The buyer should understand though, that should he decide to to use the hosting services of the seller, he would be given a separate account which the seller would no longer have access to. In the same manner, the buyer would not be able to look into the seller’s other account or sites.

The clear advantage here for the seller is that he can continue to earn residual income out of the hosting fee that he and the buyer settle on. This arrangement is also convenient for the buyer, because without the need to transfer the site to a different hosting service, there will be little left for him to undertake and the website will not experience any downtime. It’s a practically turnkey process for both seller and buyer.

Option 2: The Seller Hands Over the Keys to a Shared Hosting Account

To make matters less complicated and more painless for the transacting parties, site flippers may also make use of an independent hosting account for every website they develop and flip later on. If a flipper is building up 5 websites to flip for instance, he may opt to have these hosted on 5 different accounts. While this may be a more expensive hosting setup for the seller, it can also hasten the transfer process when a website gets sold.

If the buyer and seller agree on this arrangement, the seller just has to update the account information including the name, contact info, and billing details to the buyer’s name. The buyer need not pay the seller for hosting services once the transfer is done, and he will basically own the account now and as such should be the one to pay the fees and other charges to the host company from that time on.

Option 3: The Seller Transfers the Site to the Buyer’s Web Host

Undoubtedly, this method is the most tedious of the three options offered but it is in reality the commonest hosting arrangement among site flippers since most buyers have their own hosting accounts already. If the seller concurs to this, he must then upload all the website files and database (f there is any) to the buyer’s hosting account and arrange for the name servers to be changed with the registrar. This process is akin to transferring the contents of one computer to another, and then some.

Due to the complexity of the process, some sellers balk at the idea of having to do all the transfer procedures, although a few are also willing to do this as a “bonus”. Whatever the case may be, this is an aspect that both parties should have talked about before pushing through with the sale.

These last few steps are perhaps some of the most technical aspects of site flipping, but familiarizing yourself with this process is crucial if you want to be a pro on how to buy and sell websites successfully.

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