Going To Hell In A Handbasket? By Brian Terry
What happens when your website fails?…
When your traffic dies?…
When your subscriber numbers drop off
to zero?…
…and your sales go down the drain?
What practical steps can you take to turn things around for yourself?…
The first thing you need to do is look at is the niche market you’re in.
Are your competitors suffering the same
fate as you?
You can get a good idea of this by looking how many Google AdWords ads are showing up for your main keyword phrase in Google’s search pages.
The reason for looking at Google AdWords is because as you probably know already…
…your competitors have to pay for each click they get on their ad.
If they’re paying for their traffic they simply must have a profit model in place.
Otherwise why bother?
Right?
If there are only a handful of AdWords ads on your search page then all might not be lost.
What you need to do is look at how those top advertiser sites are structured.
What are they selling? How are they selling it?
Are they focusing everything on building a list first?
They might have just found a way to make a profit from the exact same keyword your site is going to hell in a handbasket with!
Let’s say there are only a few Google AdWords ads on the first page for your websites main keyword phrase.
…Or maybe there are dozens of ads going over several pages, it doesn’t really matter.
Visit each of those top 5 sites that are advertising, find out what they’re selling that’s making them the money.
Pay close attention to the advertiser in the #1 position and see if they use the exact same ad each day for a week.
If they are then that ad is likely to be making them money, that’s a great clue for you to follow!
Make a note of the domain name then go to Compete .com and type it in.
You’ll then see how much traffic they get each month and what their main keywords are.
When you’ve done this go to Alexa. com
and do the same.
What we’re doing here is finding out who the big players are in your market…
Then we’re deconstructing their approach so you can model their success.
It’s as simple as that.
The problem with your website and it’s failure could be down to some very basic things.
By understanding the structure of a successful website in your market you’ll get some valuable insights into how you can get things quickly turned around for yourself.
On the other hand… if there are zero AdWords ads on the results pages for your keyword it’s time to pick another market!
FAST!
Or at least find another keyword that generates profits for others, then just re-optimize your site for that.
Competition is good, it means there’s money to be made, so always keep this in mind.
Above all remember…
…success leaves clues!
When you find those clues follow them, apply them to what you’re doing and success is sure to follow.
If you think none of the above applies to your website you’d be dead wrong!
You can apply this exact same advice to any website and take it’s profit pulling power to the very next level.
Have an awesome weekend!
Brian Terry
P.S. No matter how well your website is doing…
Now is the time to give your competition a good thrashing…
For FREE…
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