Email Subject Line Writing 101
Even though email marketing has tremendous potential; the bottom line is you need to get them opened so the magic can happen. You need to be able to craft subject lines that work, so we’ll present some nifty subject line tips designed to help you. According to many different home business experts,email subject lines are the key to getting more of your emails read.
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The first important rule of writing a subject line that gets a high response is to personalize it. This is something that is easy to set-up in your autoresponders, and there’s really no excuse for not doing it. While it may not be as powerful as it once was, years ago, it still has a positive effect and helps to get your emails read. The reality of the inbox is that people are busy, have limited time, are in a hurry, and you need to capture their attention in a split second. Among other things it helps to distinguish yourself from people like spammers and other legitimate marketers. For email marketing, whether in the subject line or the email body, the first name is all you should use. Overdoing this may kill the response that you get, which is why you need to maintain a balance between the personalization that you do and the overall feel of the email.
Don’t mistake a high “read” rate for a sign that you created a good subject line. This doesn’t necessarily mean that your goal has been met or that your e-mail is converting. There are a lot of times when the mail’s subscriber opens simply out of curiosity but it won’t necessarily mean that the person is interested in what you are selling.
Some subscribers will simply delete the mail as soon as they open it so make sure to measure the click through rate on your links as well as the rate at which your mails are opened. This should provide you with a fair assessment of what works and what doesn’t. There are many variables that you need to pay close attention to if you want to create an effective email marketing campaign.
Last but not the least, after you’ve completed writing your subject line, sit back and analyze it. If possible, imagine you are the reader and look at it from that perspective. Do you get a “must read this now” feeling? If you’re not going to feel pulled towards the email after reading it, chances are your subscribers won’t either. One fast way to test this is with a mailing to only part of your list – see what happens and make adjustments. Testing and tracking is a bit of an art form, but it is invaluable for optimizing any marketing message. Just keep doing this and you can develop a sort of instinct for knowing what has a high likelihood of working.
In conclusion, the above subject line creation tips that we discussed will help you a great deal in enhancing your email marketing campaign if you apply them. Remember, your online business is only as good as the relationship you build with your email list. Make sure you take the time to do it the right way.
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