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Bulk Email Sender and Your Ezine

Bulk Email Sender

There are many uses for a bulk email s ender. One such use is the distribution and publishing of an ezine or newsletter. Since auto responders services usually are set up to send robot like responses to the people on your list at certain intervals after they sign up, setting up autoresponders to send out an ezine can be a little confusing.

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Depending on the service or autoresponder you have chosen to use, you will need a ‘broadcast’ feature. The broadcast feature works essentially the same as the autoresponse feature, with one big difference. The messages are not sent out at intervals. The messages can, however, be scheduled to go out on a certain day, which has no bearing on when the subscriber was actually added to the mailing list. Broadcast messages are ‘one time’ messages that are only sent to your current email list list. People who sign up for your email list after the broadcast has been sent do not receive it, unless the specifically request it with an auto responders address, which you must set up.

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When using the autoresponder services broadcast feature, you can just go and either type your newsletter, or copy and paste it into the editor, then select to send the broadcast to your integral subscriber list. More advanced autoresponder services will usually have broadcasting features.

Using auto responders to maintain a subscriber list and to distribute a newsletter is a wonderful idea. Your subscribers can easily opt-in, or opt-out, and all of the distribution is handled for you, based on the schedule that you set. List maintenance can become very difficult without the automation that autoresponders provide. You can write each issue of your ezine or newsletter well in advance, and have it delivered to your subsciber list, no matter where you are or what you are doing. Automation at it’s best!

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Since previous broadcast and autoresponse messages are protected, you can easily look back at previous issues, or allow people to request past issues. You can also use the tracking feature throughout each issue of the newsletter to determine how many clicks you are getting for the various websites or products that you promote in your ezine.

If you have not yet purchased an autoresponder or signed up with any autoresponder service, make sure that you inquire about the broadcast feature first. Not all auto responders or autoresponder services have this feature, and as you make progress with your marketing , you will find that this is one of the most useful features of the program or service.

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