Building a Customer Base
I want to ask you a question: do you think it is easier to sell your product or services to a complete stranger or to a person you have had contact with before; whether it’s an email conversation, forum participation or even an existing customer relationship (i.e. He has bought something from you). Without doubt, it would be harder to sell to a total stranger who does not know whether or not you are an honest seller, and whether or not they should trust your words and believe that your product or services will truly benefit them.
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This is precisely why you should build up a customer base — a group of people who trust you and will most likely buy a product that you offer to them. This will ensure that you have a recurring and consistent source of income. When you make an endorsement or release a product you have a group of people always ready to hear what you have to say.
There are several sources that you can tap into to start building a customer base. For example, you can participate in an online discussion forum and give advice and help for free. Every time you have something to say, It won’t be long before people start to recognize your name and stop and listen. You will become a valuable teacher and friend , and gain the trust of these people. Would you buy something your close friend recommends?
Another way to build a customer base is to build a mailing list. There are a gazillion methods to collect subscribers, but when it’s boiled down to the very essence, it’s all about proving your value to the crowd and offering an incentive to make people become part of your mailing list. A typical example would be a website chocked-full of freely available, helpful and quality articles on a certain subject plus a “special report” that can be downloaded for free provided you give your email address. The rich content provides value, and the “special report” is the extra incentive.
Yet another source for your customer base, which is often forgotten, is your existing customers. If you bought this product from this particular person would you buy from him again in the future if he answered patiently to your every question? Definitely. When a customer has given you his money, that’s not the end of the affair because by having developed a flourishing relationship as you kept in touch with him, you will have a a source of income for a life.
Imagine if a hundred, a thousand or even ten thousand customers are waiting to grab your newest products even before they are released! Hence, it’s vital to build a customer base because it simply saves a lot of time and effort.
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[...] is precisely why you should build up a customer base — a group of people who trust you and will most likely buy a product that you offer to them. [...]
[...] is precisely why you should build up a customer base — a group of people who trust you and will most likely buy a product that you offer to them. [...]
[...] is precisely why you should build up a customer base — a group of people who trust you and will most likely buy a product that you offer to them. [...]
[...] is precisely why you should build up a customer base — a group of people who trust you and will most likely buy a product that you offer to them. [...]
[...] is precisely why you should build up a customer base — a group of people who trust you and will most likely buy a product that you offer to them. [...]
[...] is precisely why you should build up a customer base — a group of people who trust you and will most likely buy a product that you offer to them. [...]
[...] is precisely why you should build up a customer base — a group of people who trust you and will most likely buy a product that you offer to them. [...]
[...] is precisely why you should build up a customer base — a group of people who trust you and will most likely buy a product that you offer to them. [...]
[...] is precisely why you should build up a customer base — a group of people who trust you and will most likely buy a product that you offer to them. [...]
[...] is precisely why you should build up a customer base — a group of people who trust you and will most likely buy a product that you offer to them. [...]
[...] is precisely why you should build up a customer base — a group of people who trust you and will most likely buy a product that you offer to them. [...]
[...] is precisely why you should build up a customer base — a group of people who trust you and will most likely buy a product that you offer to them. [...]
[...] is precisely why you should build up a customer base — a group of people who trust you and will most likely buy a product that you offer to them. [...]
[...] is precisely why you should build up a customer base — a group of people who trust you and will most likely buy a product that you offer to them. [...]
[...] is precisely why you should build up a customer base — a group of people who trust you and will most likely buy a product that you offer to them. [...]
[...] is precisely why you should build up a customer base — a group of people who trust you and will most likely buy a product that you offer to them. [...]
[...] is precisely why you should build up a customer base — a group of people who trust you and will most likely buy a product that you offer to them. [...]
[...] is precisely why you should build up a customer base — a group of people who trust you and will most likely buy a product that you offer to them. [...]
[...] is precisely why you should build up a customer base — a group of people who trust you and will most likely buy a product that you offer to them. [...]
[...] is precisely why you should build up a customer base — a group of people who trust you and will most likely buy a product that you offer to them. [...]
[...] is precisely why you should build up a customer base — a group of people who trust you and will most likely buy a product that you offer to them. [...]
[...] is precisely why you should build up a customer base — a group of people who trust you and will most likely buy a product that you offer to them. [...]
[...] is precisely why you should build up a customer base — a group of people who trust you and will most likely buy a product that you offer to them. [...]
[...] is precisely why you should build up a customer base — a group of people who trust you and will most likely buy a product that you offer to them. [...]
[...] is precisely why you should build up a customer base — a group of people who trust you and will most likely buy a product that you offer to them. [...]
[...] is precisely why you should build up a customer base — a group of people who trust you and will most likely buy a product that you offer to them. [...]
[...] is precisely why you should build up a customer base — a group of people who trust you and will most likely buy a product that you offer to them. [...]
[...] is precisely why you should build up a customer base — a group of people who trust you and will most likely buy a product that you offer to them. [...]
[...] is precisely why you should build up a customer base — a group of people who trust you and will most likely buy a product that you offer to them. [...]