Missions Of A Website’s Home Page
The home page of an business site is very important, although it may not conjure up thoughts of the security of a traditional home’s warmth and protection. Still, it does get its nickname of “home” for a reason.
Let’s settle one thing up front, though: For most online businesses the home page is not the most important page. Far from it. The page that earns the honor of being most important is probably one or two clicks removed from the home page of an online business site. It is the one on which a converted visitor can perform an action that directly or eventually will lead to the company earning revenue. On the other hand, the home page is probably the page that will attract more first time traffic than any other page on your online business site.
Your home will be the page to which more outside links point than any other of your pages. Also, more than likely, your home page will be close to the top in terms of the number of internal links directed to it. Furthermore, if your site is not especially well designed causing your visitors to become lost in their explorations of your site, it is probably to the home page that those meandering visitors will retreat in order to get their bearings.
That’s all a rather long way of saying that a lot of your visitors are going to spend a lot of their time on your website’s home page. As long as your prospects are loitering there, you better make sure you help them make good use of their time.
What are the functions of a good home page in a well designed online business website? Here are a few functions from which you can choose, although never try to use one page to do everything.
* Serve as the foyer for your international corporate office and reflect the corporate climate, whether that is formal and efficient or relaxed and friendly.
* Allow the visitors to locate where they want to go without any unnecessary distractions. Your navigation menu will serve this function on all of your pages, but on the home page you may want to help with making suggestions concerning the most efficient ways in which they might proceed.
* Subtly and efficiently communicate the mission of your business through the copy on the page, the images, a video or some combination of all channels.
* Tell your visitors what you want them to do. You might want them to buy a product, sign up to receive valuable information, learn about the topic in which your business is the expert or even all of those.
* Keep the whole place neat and tidy, making it attractive without seeming pretentious.
Those are some of the functions to consider for any business home page, regardless of whether you already have a large, established, authority website or you are planning to build a small business website.
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