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Smart Phones Create Need for Simpler Websites

Have you seen your company website on a smart phone yet? If so, you’ve most likely noticed it doesn’t read very easily on that little screen. That’s because your website was designed to be seen on a large computer screen.  The marketing.com/custom-website-design-services" target="_blank">web design makes all the difference. However with smart phone popularity rising, all signs point to the fact that mobile sites will be common in the future.

Okay, so what is a mobile internet site and how does it differ from standard sites?

The principal difference is in the marketing.com/custom-website-design-services" target="_blank">website design. due to the fact that the screen is significantly more compact on cellular phones, the layout must be cleaner and less complicated. Data is pared down to the basics that someone on the move might have to know.  Data like phone number and location are crucial. The lettering is bigger and easy to read and easy-click icons assist navigation. The site can retain branding characteristics such as logos, colors and even attitude.  It’s just neater and less complicated to navigate from the home page delivering a much more user-friendly way for people to locate the information they seek out.

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Functionality is essential with mobile websites.

And conveniently, modern technology permits smooth interaction.  For example, when a consumer enters your website into their mobile device, software (programming language) can tell that the request is from a mobile phone and immediately re-routes it to the mobile version of your internet site. Clickable buttons enable immediate access. When the cellular phone user presses the “Call Us” icon, for instance, their phone instantaneously places the call. The same is true with email. This enables consumers to interact on the go.  Say someone is looking for a certain eating establishment. Upon discovering the web page, that person could phone, send an email or confirm reservations online quickly and effortlessly from his/her smart phone. Businesses can also offer deals or coupons on their mobile sites to encourage prospects to call or drop in.

 

Availability really gives smart phones the edge.

Because cell phones are tiny and light-weight, they are with people continually, as opposed to the desktop computer or even the laptop. What this means is that mobile phone users can access the World wide web wherever, whenever.  Additionally, smart phone users are not limited by WIFI restrictions like pc users. These advantages are rapidly making smart phones the machine of choice. Will they ultimately replace the desktop entirely? most likely not, as home and office users will still prefer to work on a larger display screen and use a keyboard. But for mobile use, they can’t be beat.  So, ready or not, smart phones are here to stay.  If you want your customers to be able to use your website effectively on their smart phones, a mobile website is a necessity.

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