World Internet Summit Speakers

Hi welcome back.

This is one of the great articles from the free internet marketing newsletter that is available.

Regardless of your business model – be it online or offline – the concept of autopilot income is attractive. You remember “autopilot
income” – that’s the income that comes in regardless of your efforts. Once established you can set it and forget it. So what’s the secret to setting up an autopilot income? It lies in the Rule of Three. Basically, if you do it three times or more – automate it! Start right now to make a list of tasks you do, then add tick marks next to each one as you do it. If you see three tick marks, it’s a candidate
for automation. If you are planning a new project, ask yourself what you will do more than three times.

For example, do you sign your email the same way 3 times? Set up a signature file. In fact, set up a group of signature files that you can
rotate. After all, if you’re setting up one signature file, it’s just as efficient to set up three. That’s how you leverage your time and
efforts

Do you send the same message to more than 3 people? Either automate it with a merge file or use a signature file you can quickly insert. Or set up an autoresponder sequence and subscribe them to it.

Do you answer the same question more than 3 times? Either use a signature file or a text automation program, such as QuickKeys.
Instead of typing your response, consider recording an audio postcard which you can send in answer to the question. Or set up a
“canned” reply in your customer support program.

You can even anticipate the question – and include it in the autoresponder sequence of email messages you send out after someone purchases your product. That way you answer the question before they have a chance to ask! By grouping the frequently asked questions into a single email early in the sequence, you can head off a lot of customer service issues.

Do you explain the same thing more than 3 times? If you teach other people how to do something more than 3 times, do it in a screen capture video. They can watch as often as needed – and you only had to do it once. Include in this category your how-to videos,
process improvement videos, even an introductory orientation to your company.

If you teach people to use your product or staff members how to do a process, set up an autoresponder sequence to do it. Write the
messages once, then set them on autopilot. You can even include links to the videos and audios you’ve prepared to cover this material.

Your job as the business owner is to figure out what needs to be done and how to most efficiently accomplish it. Any time you see
something that needs to be done more than three times, automate it.

When your training is automated and your sales and follow up processes are automated, you truly have an autopilot business.

About The Author

Dr. Jeanette Cates is an Internet strategist who works with new and intermediate online business owners who are ready to create Online Success.

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