World Internet Summit Speakers

Whenever you must create or reinvent the direction of your organization, there are six questions, in order, that you must answer correctly. You’ve heard the expression ‘‘garbage in, garbage out.’’ The quality of your thinking and decisions is determined solely by the quality of the information you begin with.

1. Where are you now? What is your current situation?

If your business was in trouble and you hired an outside consulting firm to come in to help, the first thing the consultants would do would be a complete performance evaluation. They would determine your exact levels of sales in every product/service area, the relative profitability of each of your products and services, the trends in each area, the amount of money you have and will have in the foreseeable future, and your position relative to your competition. These are all pieces of information that you can and must generate for yourself.

2. How did you get to where you are today?

What were the factors and decisions that led to your current situation? Be your own management consultant. Be prepared to face ‘‘the brutal truth,’’ as Jim Collins calls it, about how you got to where you are today. Refuse to flinch or exaggerate, especially when you have problems with sales and profitability.

Jack Welch insisted his managers practice the ‘‘reality principle,’’ which he defined as ‘‘being willing to face the world as it is, rather than the way you wish it could be.’’

You cannot resolve a problem or resolve a difficult situation unless you have the courage to face the current facts squarely, whatever they are. Reevaluate all your business activities. Is everything you are doing necessary to win and keep customers? What savings could you generate by partnering with other companies to do work or carry overhead? Could you share a warehouse or manufacturing plant with a neighboring firm? Can you share an accounting department? What activities could you outsource without reducing quality or service to your customers?

3. Where do you want to go from here?

What do you want to accomplish? Clearly describe the ideal desired outcome for your business. Project forward five years and imagine that your business was perfect. The greater clarity you have about where you want to be at a specific time in the future, the easier it will be for you to create a great business strategic plan, or blueprint, that will enable you to get from where you are today to where you want to go. Be specific about your future goals and desired outcome.

For instance:

How much product would you be selling five years from now?
How much would you be earning (gross and net), and how does that compare with your competitors?
How many people would be working in your business?
Who would your customers be, and where would they be located?

4. How do you get from where you are today to where you want to be in the future?

What are the steps that you will have to take to create your ideal future business? Make a list. Write down every single thing that you can possibly think of that you would have to do to achieve your goals in the future. As you think of new actions, tasks, or steps, add them to the list. This information then becomes your recipe or formula for achieving your business goals.

5. What obstacles will you have to overcome? What problems will you have to solve?

Of all the problems or obstacles standing between you and your desired future outcomes, what are the biggest or most important? If you aren’t already a fast-growing, highly profitable company, why not? What is holding you back? What are the critical constraints or limiting factors for growth? Sometimes, just identifying and removing one critical block or obstacle can turn your company into a more profitable enterprise.

6. What additional knowledge, skills, or resources will you require to achieve your strategic objectives?

What additional competencies or capabilities will you need if you want to lead your field in the years ahead? Every business begins and grows around a set of core competencies, but there are almost always additional core competencies that you’ll need to acquire or develop over time. If your company is already the market leader, then explore what new areas you can excel in. And most of all, ask yourself what you can do, starting today, to begin to achieve those core competencies to create your business of the future.

Brian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations. His goal is to help you achieve your personal and business goals faster and easier than you ever imagined. http://www.briantracy.com

Simply the best List Building webinar ever.

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If your serious about making money on the internet, then you need to, I repeat need to ATTEND this FREE WEBINAR tonight.

The money is in the list, I know you have probably heard that before, but it is true. If your serious about taking your online business to the next level, then you need to be on this webinar.

I’m not not trying to feed you a load of crap, this is by far the most Intelligent and Innovative way to build a list.

Watch the webinar, if I’m wrong come back here and leave a comment telling me that I was full of crap. I’m betting there won’t be any negative comments.

Simply the best List Building webinar ever.

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This is a LIVE One-Time-Training where we are going to be teaching you Step by Step the EXACT strategy of how to automate your online business. Automation is the FASTEST way you can move your online business from pennies to tens of thousands of dollars per month.

Exclusive Training

This exclusive training will teach you “how to quickly and easily build a giant, quality list” without spending a single penny from your own pocket. Then, you’ll learn how to “grow those leads exponentially and convert them into cold hard cash”.

There is NO guarantee this will be recorded due to the sensitive nature of the content within this exclusive training.

There’s a saying that just about every millionaire marketer I know uses. It’s repeated more often than any other phrase in marketing. That saying is… The Money Is In The List! And it’s entirely true!

This Training is 100% free and a ONE TIME ONLY Training and is limited to the first 250 Members who register.

Simply the best Exclusive Training webinar ever.

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If you didn’t watch the Andy Jenkins Live Video Bosses yesterday you can now watch the replay, I guarantee that you will learn and digest a ton of information, and have another ton of laughs. You will also get to see a beer jugging contest between Andy Jenkins and Brendon Burchard Experts Academy Founder and Best Selling Author – The Millionaire Messenger

Boss-A-Thon Replay

Oh I almost forgot you can watch another 6 hours of live Video Bosses tomorrow, I will post the details in the morning. You can watch here on my blog.

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The home page of an business site is very important, although it may not conjure up thoughts of the security of a traditional home’s warmth and protection. Still, it does get its nickname of “home” for a reason.

Let’s settle one thing up front, though: For most online businesses the home page is not the most important page. Far from it. The page that earns the honor of being most important is probably one or two clicks removed from the home page of an online business site. It is the one on which a converted visitor can perform an action that directly or eventually will lead to the company earning revenue. On the other hand, the home page is probably the page that will attract more first time traffic than any other page on your online business site.

Your home will be the page to which more outside links point than any other of your pages. Also, more than likely, your home page will be close to the top in terms of the number of internal links directed to it. Furthermore, if your site is not especially well designed causing your visitors to become lost in their explorations of your site, it is probably to the home page that those meandering visitors will retreat in order to get their bearings.

That’s all a rather long way of saying that a lot of your visitors are going to spend a lot of their time on your website’s home page. As long as your prospects are loitering there, you better make sure you help them make good use of their time.

What are the functions of a good home page in a well designed online business website? Here are a few functions from which you can choose, although never try to use one page to do everything.

* Serve as the foyer for your international corporate office and reflect the corporate climate, whether that is formal and efficient or relaxed and friendly.

* Allow the visitors to locate where they want to go without any unnecessary distractions. Your navigation menu will serve this function on all of your pages, but on the home page you may want to help with making suggestions concerning the most efficient ways in which they might proceed.

* Subtly and efficiently communicate the mission of your business through the copy on the page, the images, a video or some combination of all channels.

* Tell your visitors what you want them to do. You might want them to buy a product, sign up to receive valuable information, learn about the topic in which your business is the expert or even all of those.

* Keep the whole place neat and tidy, making it attractive without seeming pretentious.

Those are some of the functions to consider for any business home page, regardless of whether you already have a large, established, authority website or you are planning to build a small business website.

Website Creation

Goal Setting

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