World Internet Summit Speakers

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The plain and simple truth is that writing isn’t a strength that everyone out there has. However, everyone has access to high quality writing to spruce up blogs, update sales collateral, increase readership, and raise their bottom line. Roger Elliott, experienced elancer, webmaster, and outsourcing expert, shares his 7 Steps to Outsourcing High Quality Article Writing.

Over the last few years, the very phrase ‘article writing’ seems to have become synonymous with low quality, valueless ‘cheaper by the dozen’ articles, written purely for the search engines.

And for a while, as long as you weren’t looking to impress your website visitors, it could be a fairly effective strategy too.

Google wants quality now, too

However, with Google’s algorithm shifts in May 2010, the game changed. Google started focusing on quality over relevance and in doing so, decimated swathes of long tail traffic from websites the world over.

So now we all need attention-grabbing content that our visitors will retweet, Facebook and Digg, but how to get it? Unless you’re lucky enough to be a great writer yourself, you might be worrying what you can do now.

All is not lost. There are plenty of writers onElance who are capable of turning a nifty phrase or two, and providing you’re prepared to pay a little more, will do a sterling job for you. (I know there are other places thanElance to hire writers, but I find all I need here).

Here’s how…

The 7 steps to hiring writers on Elance

1) To begin with, you’ll need articles that demonstrate the sort of style and content you’re after. These can be yours, or another website’s. (Note: This is for your writer to be inspired by, not copy!)

2) Advertise for a ghost writer. This lets your prospective writer know you want them to imitate someone else’s style and will help you narrow the field quickly to those who can do it. Attach a couple of sample articles and ask them to provide an example of their own writing in a similar style.

3) If you can, hire 3 writers. You do this for the same reason that you get 3 quotes for a plumber. Without a comparison, you’ll accept much lower standards (and possibly higher prices). And if you’re lucky, you’ll end up with 3 great writers. Spend some good time on this phase – ‘hire in haste, repent at leisure’. One thing I always do is chat with writers I like the look of in the Workroom. If they can’t communicate well, they aren’t going to write well.

4) Once you have chosen your winner(s), feed back and ask for a specific improvement to the article. This lets you check how they respond to feedback and lets them know you’re serious about quality. Plus, forcing yourself to work out what would improve an article helps you improve your game. Compliment your writer on what you like about their article – they’ll do more of it.

5) Get them on a schedule – for example, one article per week. This gives you an external deadline to stick to that will keep your content creation process ticking along.

6) Be prepared to pay. If you’re having SEO-focused articles written (and why wouldn’t you?), do a bit of math to check how long your monetization model will take to pay back what you’ve paid. Work out how much traffic the article would need to attract to achieve this and then decide how much you’re prepared to pay.

7) Do it again. If you can create content that will pay for itself, why not get 10 writers all creating one article per week? Unless of course you just don’t want to grow that fast

Although it can feel like a big step, outsourcing your content creation to skilled writers is one of the most important things you can do to help your web business grow. Put the time in now and it will free you up to focus on other areas of your online business.

About the Author:
Roger Elliott has been running businesses online since 1999. An experienced outsourcer, his small tight-knit team uses contractors all over the world enabling the company to behave like a much bigger one. His biggest site’s content was created mostly by other people, and although he writes the odd article (like this one), most of his content is written by writers he hired on Elance.

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There’s no question that having the ability to write effective articles for marketing is something that will serve you quite well. Quite simply, solid content is the foundation for most websites/blogs as well as other forms of marketing. As you probably know, articles are used by many marketers in very many ways; so that is why you need to have a steady supply of them in your online business. Probably the bulk of online marketers write for themselves, although there are still many others who outsource this task. Saving on expenses is important for many marketers, so doing these tasks your self will achieve that and improve your writing skills.

Sometimes we can do things to improve upon something, and it may seem to not have a thing to do with it. It’s a simple strategy, find good articles written by others and then read and study them. It’s great to write and continue to improve your writing, but you’ll gain much more in the way of expanding yourself. That’s why it’s always important to keep reading as much as you can to boost your imagination and ignite your creativity. And you never know what you may discover when you study works written by other people.

The ability to have focus when you write will help you produce much higher quality articles. Focus is something that all writers tend to develop as they progress and continue to write. All those little focus distractors add up and can hurt your ability to produce what you want. The best thing you can do is ensure you’re not interrupted.

For instance, don’t have your instant messenger signed in when you’re writing, as people might IM you and get you distracted. Take all the things you use to communicate with people and turn them off while you write. If you do that you’ll be amazed at how much easier it is to get work done.

Last but not the least; it’s just common sense to properly proof read your articles before they go live. The failure to proof read will not only affect your reputation as a writer but it will also send bad signals to your readers. Your content might be amazing but an article that isn’t proofread will always get thumbs down. We’re confident that you don’t really want to look unprofessional in front of the entire world. When you don’t take time to check the quality of your article, it just goes on to show that it’s unimportant in your eyes, which is not good. In short, article writing requires a plan if you want people to read what you’ve written. You can do this by writing out the pertinent points and then get others to give you a second opinion. Your readers will always be looking for specific information and when you deliver that, you will get what you are after – be it traffic, sales or reputation. In short, the only way you can write good articles is to keep all the important tips in mind and actually apply them.

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The web selling adage, content is king, continues to reign true for those seeking to realize higher rankings and increased traffic for their website. Just as every sq. foot of a commercial property is worth cash, so is every page on your website. The difference is that the open areas on your website need to be strategically stuffed with relevant keywords that will feed the search engine bots what they are seeking; if the search engine algorithms are happy, then your website will have higher rankings, so driving in free, organic, and targeted traffic to your website.
It is vital to understand the relevance of the content. In an age where search engines, and technology corresponding to search and browse functionality on websites, the internet marketer has never been more motivated to secure relevant and high quality content for their sites. No longer can content that’s barely relevant to the website continue to rank high in Google’s new algorithms.

Effective SEO Copywriting Strategy
To produce the content the search engine bots desire, it’s important to develop a sturdy strategy which will be continuously implemented.

• Research your keywords. So as to find your targeted traffic, you need to understand what keywords users are looking for within the search engines. Additionally, it’s ideal to find niche keywords that don’t have tremendous competition. As an example, if you supply internet design services, instead of using the highly competitive keywords “net design,” utilize a distinct segment keywords, such as “medical office internet design.” ZamDoo.com, a robust keyword management software program, has an intensive analysis tool which will help you avoid the most competitive keywords, while targeting the niche keywords that have many inquiries.
• Develop keyword density. The search engines like to see a 4 – 6% keyword density on your web site; this implies that if you have a page on your web site with a hundred words, then four to six of them should be your keywords. The necessary consideration with keyword density is that you must ensure that the number of keywords do not impact the natural flow of your text, as you would like your content to not solely be search engine optimized, but also of value to readers.
• Keyword placement. Your keywords should be equally scattered throughout the text. It’s ideal to have the keyword in the title, and then placed in the start, middle, and end of the text.
• Latent-semantic indexing. Recently, Google’s search bots have developed a replacement LSI algorithm that not searches for appearance for keywords, but also logical related words and phrases that might naturally appear in the article. As an example, if your content is concerning the “Ibook,” then its connected words that should seem, underneath LSI standards, would be “Mac computers,” “Mac laptops,” etc.Keep in mind, your content has 2 powerful functions: conversions and search engine optimization. By using these tips, you’ll produce content that the search engines will index into high ranking positions, therefore bringing you free, targeted traffic that helps you build your net marketing kingdom.

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Article promoting is simply the process of writing articles, publishing your articles on article directories and syndicating your articles. If ever you are on the lookout for a full method meant for article marketing you should see Epic Traffic Systems Bonus  bundle.

To be successful in article marketing, you will need to:

1. Write high quality and keyword enriched articles.

2. Submit a sequence of articles to article directories on a daily basis.

Your writing that has sensible subject matter which contains the keywords that readers are looking for. Imagine if every article creates a page that is read by five hundred readers, if you have ten of these articles, you’ll acquire five thousand page views. With article syndication, you get a lot of back links for superior ranking on search engines and will additionally brand yourself as knowledgeable in your area of on-line commerce.

But what constitutes sensible substance? Here are some helpful guidelines:

1. Your contents advice wants to resolve a drawback that your intended readers have. Your articles need to contain keywords that readers search for. As an example, if you are targeting readers with hair loss, then “hair loss” is a keyword expression that you can use in your article. (To help you expand your  on-line cash flow quickly by means of article marketing read what Keith Baxter and Jon Shugart and Joey Smith have got to say inEpic Traffic Systems Review). A better keyword phrase is possible such as “hair loss remedy” if your article content is about medicine suggestions for hair loss, therefore considering the needs of your reader.

2. Your article should contain helpful resources. Writing about an identical case of hair loss for examples.

3. Your content should contain practical instructions that your readers can easily apply.

4. If you are writing about a discussion theme, you present various insights and a hearty dialogue on each viewpoint.

5. Your content could be is personalized as you write from your own experiences.

6. You’ve got an opinion and your ideas are well supported. Support can be in the shape of testimonials from experts or references to scientific and proven research. It’s okay to write down an editorial primarily based on general data however, winning content are articles that have supporting reasons for your judgment.

7. Your article is up-to-date with the most recent data on sequences. Nobody likes to scan old-fashioned thoughts. This is often the case, especially if you are writing on a topic that’s fast moving like IT or perhaps fashion. If you are looking for extra facts about article marketing tactics and online IT  skills.

If you like you can take a look at Article Submitter which is what I like to use.

Summit your articles here and generate hundreds and eventually thousands of one way
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Article writing has evolved over time and has gained a unique position in the Internet marketing field. The possible uses for articles within online marketing is almost limited only to your imagination, and IM marketers are a very creative bunch. The internet is a visual medium, and for so long it was confined to the written word, and that is perhaps the main reason for that. You can make money in any number of ways with solid and good quality content. Next we’ll explore a few solid, tested tips you can put into your article marketing starting today.

A new course is causing quite a buzz in the Internet Marketing community and you can find more information about this on the 11 forgotten laws showcase.

The underlying approach to writing high quality articles is to try to help by giving solid information. You’ll only create a positive impression with people by offering high quality content, and they’ll begin to trust you more, etc. So many article marketers are afraid to include really good information in their articles. Experiences from many successful marketers will tell you that’s not accurate.

It’s just the opposite because your readers will trust you even more, and they’ll start listening to what you say. You do want to be considered as an authority in your field, and doing that will lay the groundwork to have that happen. On another note, the one thing that most writers tend to avoid is practicing. As simple as it sounds, if you don’t practice your writing on a regular basis, then the scope of improvement would be really low. If you want to grow your writing skills and make sure you deliver quality articles, it’s important to dedicate time on the overall development. One other good practice for you is to write on many subjects because it will help to increase your awareness, in general. What you write about of course is up to you, but it’s best to stretch yourself as much as possible. Creating and developing your own blog can be a tremendous outlet for creative writing and getting daily practice.

A new course is causing quite a buzz in the Internet Marketing community and you can find more information about this on the 11 forgotten laws showcase.

Ideas for new articles may pop up from anywhere, anytime. You can keep a journal, log, or pad and use it to write any notes or ideas for any writing you need to do.

So don’t worry about it and just write down anything that comes to mind – you can develop it later. Writing good articles, or content, is not hard to do, and you can be unique and truthful about it. If you can truly help people with your content, then in time people will notice it.

Writing great articles is more than a formula, and your personal habits and attitudes will play a major role, as well. You’ll also benefit greatly from effective time management and focus, etc. Another point is that the more you use these ideas, then your writing will become much easier and less stressful.

Summit your articles here and generate hundreds and eventually thousands of one way
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If you like you can take a look at Article Submitter which is what I like to use.

Click this link to Building a List

Subscribe in a reader