World Internet Summit Speakers

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When you use bad content, there isn’t anything good that can come of it.

Who wants to go looking for information on something that you are researching and find garbage? One of the big reasons to get on the Internet is to research information in a quick and convenient way.

If you waste a visitors’ time, annoy them, or confuse them with bad content, they are certainly not going to buy from you. It is pointless.

If your information is the same thing that everybody else is using (Private label rights articles), the search engines are not going to like you much either.

Bad or overused content isn’t appreciated by article directories either.

That’s why I always suggest to take PLR content and delete from, add to and modify it to make it your own unique article/report.

if you are going to use PLR stuff for your content, make it your own, unique, don’t just as you received it.

The whole idea is completely pointless, if you just use the same content everybody else is using.

Your information has to be good to make it big online. It has always been this way, and it always will be, so start producing good information now!

“I’m not very good at writing”"

That’s fine, then become good at rewriting articles.

You don’t have to come up with anything new, just make it unique. Take private label content, and rewrite it, improve it, repackage it.

But, you can only do that with content that is already at least decent. If it is bad, trash it and move on.

It is too time consuming to try and turn bad content into good. It is much easier to start fresh.

Look at your content from a visitor’s perspective. If you were looking for information on that specific topic, would you be happy with the content that you are presenting?

Step inside your customer’s/visitor’s shoes and look at your business through their eyes. When you make this procedure a habit, you can only improve your business.

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Think of this post as part 2 to the post I wrote earlier titled Resource Box.

A resource box is extremely important for your article marketing. I’m going to give you some effective tips to help create an excellent resource box that will help increase your website’s traffic and therefore enhance your sales.

1- Having relevant links is very important so make sure you use links to a website that matches the article content you wrote about. It also should not have links to website that are not yours. If you have several websites make sure the article content matches the website you are linking to. In other words if you write an article about vitamins don’t put a link in the resource box to a dog grooming website. ( A little long winded but I think you get the point)

2- Have a call to action message in your resource box that will give readers a good reason to visit your site. While they are there they may browse your website and find a product that they are interested in buying. Basically your offering bait. Make an offer that is appealing and has benefit to your readers. (look for my 98 page free 750 Traffic Tactics report coming out this week)

3- An author bio should not contain irrelevant information and be long and boring. As mentioned earlier irrelevant links along with any long winded achievements (Don’t be patting yourself on the back) and needless advertisements…should be avoided. Give your readers a reason to want to visit your website.

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Public domain articles are articles freely given to the public for public use. You can do whatever you want with it. You can place it on your site, name it as yours, put it in a newsletter its you decision.

Always remember though that you will have to choose articles that is very relevant to your site.

The downside to public domain articles is that since it is free for everybody, many of your competitors may have access to them as well. Since every site needs to be original and unique even though you have the same niche, this could be a predicament.

You may also have to edit them a bit to place more keywords and keyword phrases to make them better.

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While you do not have to be a writing expert, you do have to write a decent article, but one you can whip up in a few minutes. Which can mean the difference between winning and losing.

A good article should have the following essential “ingredients”:

1. It has a great headline.

2. People can skim it easily, so you want multiple subheads throughout your article.

3. Your tag lines and lead-ins should be catchy, so they grab the reader’s attention and get them wanting to read more.

4. Your article should contain bullets, so your reader can easily skim through your article, pick out the pieces they want and move on.

Good article writing isn’t rocket science. But you do not write an article on the Web the same way you write an article for a book.

If you write an article with long and boring paragraphs, no one is going to get to the end of the article and click through your affiliate link.

Why? Your article is hard to read. Remember, the computer is hard on the eyes.

Which is easier to read? An article where you break up information using headlines, subhead and bullets (see this example) or one where the information is crammed into one run-on sentence?

Remember, you are not writing a novel here, you are writing a short article.

Highlight the key points of your article. Keep it short, sweet and to the point.

The main goal is to make your reader want more. That will be the reason that they click through your link.

One more thing, have some fun with it.

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You probably understand already that your articles can help you generate more links back to your website. But were you aware that you can get even more visitors and better search engine results from those same articles?

With out overdoing it, don’t forget to use keywords at strategic places. The use of anchor texts amongst people is also an effective method. It’s important to understand that some directories cannot support this.

Remember that is not only about the links back to your site. Part of doing well in your article marketing is getting picked up by publishers with a large number of audiences and gaining the ability of leveraging other brands because of the quality of your work. It’s not only about links back to your website, better search engine results are also of great benefit.

There are other elements that can turn your article marketing efforts into an opportunity that can boost your earnings and put money in your pocket. Not just increase the number of visitors to your site.

Make sure you start out with a plan and make sure that your article serves the function that you intended it to have.

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