World Internet Summit Speakers

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The fact that is YouTube.com only gives you ten minutes to make a good impression. So, your going to want to make a good YouTube video for the best impression possible, right?

The question is, how to accomplish this? There are good and bad features that many videos have. Think about the last time you watched a movie trailer? Did you find it intriguing? Did it get you asking questions? Did you have the desire to see more?

You should be thinking along these lines when you create your online videos for YouTube. Think like you are creating a movie trailer.

Keep These 6 Key Points in Mind:

1 – Keep it short, remember you only have 10 minutes.
2 – Make your point.
3 – Get your message out.
4 – Provide clear shots and well-recorded audio.
5 – Make visitors want to come back for more.
6 – Graphically improve your video to keep the viewer intrigued.

Once again, ten minutes is not much time. You want to record a dynamic sharp video, make it unusual and anything but ordinary. Some of the most popular videos on YouTube are popular if for know other reason than the creator did something unique, different and interesting.

If you think you won’t be able to come up with a unique or creative video.

Think again.

Here is a quick and easy way that that will help you with your thought process. You are going to brainstorm so get some paper to write on. The first thing to do is make a list of your top 10 ideas that you have for making a great video.

Write down beside each idea what makes that idea appealing. If you don’t come up with at least five reasons why the idea is compelling, forget it and take it off your list.

Go through all 10 ideas and then narrow your list down to your top five ideas.

Now, try to define how you will present the information in your video to highlight your video in a unique and unusual way. Will you record atop the highest mountain? Will you dress funny? Will you include a popular sound track?

Whatever you decide, make sure you try something unique. People have every opportunity to watch something boring on television. They turn to YouTube.com to find interesting and intriguing things to view.

If your trying to brand and promote your website or websites, you have to try to make sure you do so in an interesting and creative way. Nobody wants to watch an infomercial on YouTube. So find a creative and entertaining way or at least not a boring way to get your message out.

Have fun with it.

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Videos are a great way to market a product or service. The problem is though is that you do not want to clutter your website with to many videos. Your social networking profiles also should not be cluttered with to many videos. While you can change your videos out to showcase different products you cannot or should I say do not want to leave them all on your social networking site or your business website. To be able to have every video you created viewable to the public you will want to utilize a social video submission site such as YouTube.

A great point with video submission sites is that users are allowed to post comments on the videos that are on the site. These comments are a great way to find out how the public is viewing your videos. You get a free trial and error marketing testing by just using the site to air your videos. Remove the videos that do not seem to appeal to the public and replace it with a different video. Watch your comment section to see again how this new video is fairing with the users.

YouTube and other such video submission sites allow users to create a profile and start uploading videos for other users to watch. With virtual millions of internet users watching the user submitted videos on these sites you are sure to see a turn around with your website traffic. There are however keys to creating a successful video because if your video bombs out then your traffic and sales are sure to bomb out as well.

First you need to decide upon the direction of the video and have a clear outline for your video. You do not want to start shooting your video and winging it as you go along. This type of performance is sure to not make for a clear video. Take the time to put together a clear outline to use during the shooting of your video.
Remember that internet users do not want to spend forever in one spot, so keep your video short. A web video should be no longer than 5 minutes. So realize that you only have 5 minutes to get your point across.

The previous point leads to the next point I am going to make. You need to make sure that by the end of your video that the viewer knows just what you are trying to convey. They should not be left at the end wondering what your video was about.

Make sure to place your website link at the end of your video. You can also place a text over the video of your web address as well throughout the video. For those that have a company phone number make sure to place that on your video as well. Make mention of your company name or your product during the video will help to drive home name recognition.

You need to make sure that the video that you created is not seen as annoying. We have almost all of us seen the annoying used car salesperson commercials. Avoid using these types of promotional tactics in your videos. After all if your video is annoying the viewer will move on to someone else’s videos.

Now that I have given you some of the outlines making a good video, let us talk about equipment. You do not need a high tech, high dollar video recorder; in fact you can make your videos using an average web cam. You will see a lot of decent videos on YouTube and other video submission sites that are created using just a simple web cam. A web cam and a microphone will allow you to create your videos without spending a lot on more expensive equipment when you are on a budget.

Another great thing with videos is that you really do not even have to have a video recorder or even a camcorder. You can create your videos using still pictures. Windows Movie Maker allows you to use still pictures to create videos with voice over. Therefore, you will need a microphone for the voice over. Alternatively, find the free to use music and use it over the still pictures and add some decent text throughout your video.

Windows Movie Maker is great for creating videos with still pictures to the point that even a beginner can create some great videos. I used it when I was first starting with stills as videos and was able to turn out some great marketing videos. I had seen other users on YouTube featuring videos that were comprised of still pictures and decided to give it a shot. I found that they did work fairly well at driving some traffic to my sites.

The pictures that you use can be obtained on the internet from free stock picture sites. All you need to do is grab some relevant pictures and put them in the order that you wish them to run through the video and use the Movie Maker to add some text and incorporate your voice over or the music that you choose.

Just remember that you should be working toward name recognition, your video should
be short and to the point and that your web address is located at least at the end of the video. You want the viewer to know what it is that you are talking about and who you are, as well as how to purchase your product or service. Therefore make sure this is all covered in your brief video.

You will be able to add keyword tags to your video so that it is easy for others to find. Make sure that your keywords are relevant and concise with your video. Use as many keywords that you can, so singular and plural forms of a word work as well as variations of the word. These are just as important as your video itself so make sure to take the time to give your videos adequate keywords.

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