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If your considering getting help from one of the many Search Engine optimization companies, begin by considering the approach they employ to elevate your Search Engine positions.

Make sure you stay away from companies that use cloaked, doorway, or bridge pages to raise your positions.

Techniques like the ones I just mentioned will violate most Search Engine policy, and in the worst case scenario, will get your website severely penalized, or worse yet, totally removed from a Search Engine’s index.

A cloaked page is a page that is created which is invisible to the regular visitor to your website. The cloaked page is coded to detect a Search Engine spider and divert them to this special page, which is set-up to artificially boost your Search Engine position.

Doorway or bridge pages utilize the same concept, but often reside on an entirely different server.

Google, The largest and most important Search Engine on the Internet, Google, will remove your website from their index if they detect you have cloaked pages.

It should go with out saying to never ever work with a company that uses these type of techniques!

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A very valuable and free way to drive traffic to you’re website is through press releases.

When you write a press release you include links to you’re website and because PR services archive you’re press release you get long term search engine optimization (SEO) benefits.

Don’t make you’re press release read like a sales letter. When you write a press release make it read like a newspaper article or story. Always include keyword and phrases related to you’re niche website or niche market.

Potential visitors are directed to you’re website by you’re contact information and website links.

Press release sites distribute you’re press release to the media and consumers by the hundreds. Press releases are a great way to get one way links to your site.

There are many press release services available; here is a view to get you started. i-newswire.com, prlog.com, pressexposure.com

Secret Affiliate Weapon 2

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Keyword effectiveness index, or just KEI for now on, is a measure of the effectiveness of a keyword in terms of search frequency and competition for the keyword or phrase.

According to Wordtracker, “the KEI compares the Count result (number of times a keyword has appeared in our data) with the number of competing web pages to pinpoint exactly which keywords are most effective for your campaign.”

Their formula, which they compute for you in the Wordtracker program, works this way: “Let P denote the popularity of the keyword and C the competitiveness.

The formula that you can use is KEI = (P^2/C), i.e. KEI is the square of the popularity of the keyword and divided by its competitiveness. According to the Wordtracker site, any KEI of 40 or higher is worth targeting. However, KEI is most effective in making the initial selections for an SEO campaign. Over time
you want to target any popular search term that’s highly relevant.

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When you refer how prominent keywords are within a web page, it’s called keyword prominence.

The general theory is to place crucial keywords at, or near, the start of a web page, sentence, META tag or Title.

Keyword proximity has to do with the closeness between two or more keywords. In general, the closer the keywords are
the more beneficial they become.

For example:

-How Keyword Density Affects Search Engine Rankings
-How Keyword Density Affects Rankings in Search Engine

Using the example above, if someone searched for “search engine rankings,” a web page containing the first sentence is more likely to rank higher than the second.

The reason is because the keywords are placed closer together. Of course this is assuming that everything else is equal.

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If you already know everything about how search engines work, then move along, nothing here for you to read. If your a regular internet marketer, have you ever asked yourself the question, how do search engines work? This post is going to try to explain it.

Search Engines are special sites on the Web that are designed to help people find information stored on other sites. There are differences in the ways various Search Engines work, but they all perform three basic tasks:

They search the Internet – or select pieces of the Internet – based on important words, They keep an index of the words they find, and where they find them, and They allow users to look for words or combination’s of words found in that index.

Early Search Engines held an index of a few hundred thousand pages and documents, and received maybe one or two thousand inquiries each day. Today, a top Search Engine will index hundreds of millions of pages, and respond to tens of millions of queries per day.

Before a Search Engine can tell you where a file or document is, it must be found. To find information on the hundreds of millions of Web pages that exist, a Search Engine employs special software robots, called spiders, to build lists of the words found on Web sites.

When a spider is building its lists, the process is called web crawling.

In order to build and maintain a useful list of words, a Search Engine’s spiders have to look at a lot of pages. How does any spider start its travels over the Web? The usual starting points are lists of heavily used servers and very popular pages.

The spider will begin with a popular site, indexing the words on its pages and following every link found within the site. In this way, the spidering system quickly begins to travel, spreading out across the most widely used portions of the Web.

Once the spiders have completed the task of finding information on Web pages, the Search Engine must store the information in a way that makes it useful. There are two key components involved in making the gathered data accessible to users:

The information stored with the data, and the method by which the information is indexed.

In the simplest case, a Search Engine could just store the word and the URL where it was found. In reality, this would make for an engine of limited use, since there would be no way of telling whether the word was used in an important or a trivial way on the page, whether the word was used once
or many times, or whether the page contained links to other pages containing the word.

In other words, there would be no way of building the ranking list that tries to present the most useful pages at the top of the list of search results.

To make for more useful results, most Search Engines store more than just the word and URL. A Search Engine might store the number of times that the word appears on a page. The engine might assign a weight to each entry, with increasing values assigned to words as they appear near the top of the document, in sub-headings, in links, in the META tags, or in the title of the page.

Each commercial Search Engine has a different formula for assigning weight to the words in its index. This is one of the reasons that a search for the same word on different Search Engines will produce different lists, with the pages presented in different orders.

An index has a single purpose: it allows information to be found as quickly as possible. There are quite a few ways for an index to be built, but one of the most effective ways is to build a hash table. In hashing, a formula is applied to attach a numerical value to each word.

The formula is designed to evenly distribute the entries across a predetermined number of divisions. This numerical distribution is different from the distribution of words across the alphabet, and that is the key to a hash table’s effectiveness.

When a person requests a search on a keyword or phrase, the Search Engine software searches the index for relevant information. The software then provides a report back to the searcher with the most relevant web pages listed first.

If this explanation doesn’t answer the question how do search engines work? Then I guess were both out of luck.

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