World Internet Summit Speakers

The Internet has given those with the ability to produce an informational product a big edge, however.

Here are the steps needed to establish an informational niche market website on the Internet:

1. The first thing to do is to choose a topic… a theme…
a subject that your product will be concerned with. The trick here is to get the topic narrowed down as far as it will go.

Go from the general topic of dogs down to small dogs down to Poodles down to Toy Poodles… down to how to groom a toy poodle, for example. The more specific the topic, the better it will perform.

Choose a topic that will help people solve a problem, make their lives better, and make them look better or feel better or give them specialized information that they need.

Choose several narrow topics that you are interested in yourself.

Brian Terry Information

2. Research the market available for the topics you have chosen.

There are many avenues open to you to accomplish your research. Ask questions.

Visit websites with topics that are similar to the topics you have chosen.

Read articles.

Learn everything you can before beginning the construction of
your informational product.

3. Once you are satisfied with your topic, have done the research and determined that there is a viable market for your idea, the next step is to choose a domain name and buy it.

There are several places on the net to buy domain names
one is Godaddy.com but it isn’t the only one out there.

Choosing a name is usually done by the process of elimination.

Make a list of acceptable domain names that describe the topic of your website. Start with the one with the least number of letters in it… less than 20 is better.

4. The next step is to get a host for your website.

There are hundreds… more like thousands of companies that host websites.

There are free ones and ones that are paid for.

There are a variety of options.

You will need to do some research and choose the type that is best for you.

In very general terms there are shared host servers, dedicated
servers and your own servers.

It is not practical to try to detail the options in one article.

5. Other than your own informational product you need to choose related content for your website.

There are many many places on the Internet to find content for a website dedicated to almost every topic under the sun.

Some content is free for the taking…

some must be bought.

You can write or video tape your own website content.

You can have content written by others.

Content is the backbone of your website and this isn’t the place to cut corners.

All content needs to be relevant to the theme of your website.

It is best that it be original as well.

6. Find and sign up for affiliate programs for products and services that are related to the theme of your informational product.

7. Build your website creation. In times past you had to know HTML code and how to use it to build a website but that is no longer
the facts.

You can find WYSIWYG (What You See Is What You Get) programs that you can use to build your website without needing to know the first thing about HTML.

8. Advertise your informational product.

There are many ways to do that but the most common way
is by using Google Ad words to get started.

More From Brian Terry

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Without a doubt Claude Hopkins was one of the pioneers of modern advertising.

He laid down the foundations of just about every advertising and selling techniques ever created.

… including those we use online today.

But Claude wasn’t born on the 1980′s 1970′s or even the 1960′s.

If he was alive today he would be 107 years young!

Today I’ve got 7 proven principals created by Claude Hopkins that will transform your marketing and sales.

I’ve then applied each of his principals to Internet Marketing…

Pay close attention…

1. Let products sell themselves. Offer a demonstration

This could be offering a free chapter of the ebook you’re selling. Or it could be a demonstration of your software. If you’re offering a video training course, give away 1 video.

2. Make selling a special event. Offer incentives for quick action

Give people a bonus with your product they can only get for a limited time for quicker sales .

3. Build incentive using curiosity

Give people a bonus but don’t tell them exactly what it is. Curiosity has a greater pulling factor than a gift.

4. Take the time to capture your best sales messages and bottle it for others to repeat.(Big Selling Optins)

When you have an advertisement or a webpage that gets you lots of sales. Use it again and again.

5. Never underestimate the power of your headline

This is your ad for your ad and needs no other translation.

6. Test, never guess

Always be testing your web pages that sell something. Look for better positioning of your Ads on the page, test different headlines on your sales letters and web pages.

7. Never rely on your own judgment to discover
what other people want

Find out what your market wants by visiting forums & blogs, use websites like compete .com and alexa .com to find your audience demographics.

Whoever knows their audience the best wins!

So there you have it 7 ways to make more sales.

Have a great weekend!

Brian Terry

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In 1982 Steven Callahan was crossing the Atlantic alone when it struck something unknown and sank…

He was was adrift and alone, with very few supplies. His chances of survival were slim to none…

Yet 76 days later 3 fishermen found him, he was still alive (just a lot skinnier).

He had learned to live like an aquatic caveman with the few provisions he rescued from his original boat…

The story he went on to tell was incredible…

The way he managed to beat the odds by finding new ways of catching fish…

And even being able to fix his broken solar still to convert sea water into fresh water.

In all he told there’s one thing that caught my eye…

How he managed to keep himself going when all hope seemed lost…

When everything seemed to go against him…

When there was no point in going any further…

When giving up would have seemed the only sane option.

He found a way….

It was all down to his attitude….

Steve said, “I tell myself I can handle it”

“Compared to what others have been through, I’m fortunate. I tell myself these things over and over, building up fortitude….”

The truth is no matter what you’re going through right now with your online business (or life in general) always tell yourself
you can handle it…

Compared to what others have gone through you’re fortunate…

It might be tough building that email list or getting the traffic you need, or even getting the sales you deserve.

As long as you keep telling yourself you can handle it you will eventually win…

…just as Steve Callahan did.

Here is your life line…

Big Selling Optins

All the best!

Brian Terry

Goal Setting

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What happens when your website fails?…

When your traffic dies?…

When your subscriber numbers drop off
to zero?…

…and your sales go down the drain?

What practical steps can you take to turn things around for yourself?…

The first thing you need to do is look at is the niche market you’re in.

Are your competitors suffering the same
fate as you?

You can get a good idea of this by looking how many Google AdWords ads are showing up for your main keyword phrase in Google’s search pages.

The reason for looking at Google AdWords is because as you probably know already…

…your competitors have to pay for each click they get on their ad.

If they’re paying for their traffic they simply must have a profit model in place.

Otherwise why bother?

Right?

If there are only a handful of AdWords ads on your search page then all might not be lost.

What you need to do is look at how those top advertiser sites are structured.

What are they selling? How are they selling it?

Are they focusing everything on building a list first?

They might have just found a way to make a profit from the exact same keyword your site is going to hell in a handbasket with!

Let’s say there are only a few Google AdWords ads on the first page for your websites main keyword phrase.

…Or maybe there are dozens of ads going over several pages, it doesn’t really matter.

Visit each of those top 5 sites that are advertising, find out what they’re selling that’s making them the money.

Pay close attention to the advertiser in the #1 position and see if they use the exact same ad each day for a week.

If they are then that ad is likely to be making them money, that’s a great clue for you to follow!

Make a note of the domain name then go to Compete .com and type it in.

You’ll then see how much traffic they get each month and what their main keywords are.

When you’ve done this go to Alexa. com
and do the same.

What we’re doing here is finding out who the big players are in your market…

Then we’re deconstructing their approach so you can model their success.

It’s as simple as that.

The problem with your website and it’s failure could be down to some very basic things.

By understanding the structure of a successful website in your market you’ll get some valuable insights into how you can get things quickly turned around for yourself.

On the other hand… if there are zero AdWords ads on the results pages for your keyword it’s time to pick another market!

FAST!

Or at least find another keyword that generates profits for others, then just re-optimize your site for that.

Competition is good, it means there’s money to be made, so always keep this in mind.

Above all remember…

…success leaves clues!

When you find those clues follow them, apply them to what you’re doing and success is sure to follow.

If you think none of the above applies to your website you’d be dead wrong!

You can apply this exact same advice to any website and take it’s profit pulling power to the very next level.

Have an awesome weekend!

Brian Terry

P.S. No matter how well your website is doing…

Now is the time to give your competition a good thrashing…

For FREE…

Big Selling Niches

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Everyone wants to know how to create content for their newsletter or ecourse, well, here’s how I do it…

1. Find questions you’ve already answered…

If you’re anything like me I’m sure you’ve made lots of forum posts where you’ve helped someone in some way. Just turn your answer into an article for use in your newsletter or ecourse.

2. Look for questions people have…

Just supposing you’ve never answered a question in a forum before here’s a really great way of finding questions to answer and create content around.

Go to answers.yahoo.com then type in the main keywords for your niche to search for questions on.

You’ll then get a nice list of questions people have asked about your chosen subject. Take a few minutes to look through those questions for the ones most commonly asked.

Once you know the most popular questions just write your content as your answer and send it out to you subscriber list.

It doesn’t get any easier than this.

3. Expand on you most popular blog posts…

If you’re like many other internet marketers I’m sure by now you’ve realized the power of blogging. But did you know that it’s probably full of some content gems just waiting to be picked up.

Here’s all you do… look for your most popular blog posts then expand on them and turn them into articles you can publish in your newsletter, or as an ecourse delivered by email.

4. Interview experts…

All you do with this one is find someone you can interview, record your conversation then transcribe it and turn it into a series of articles you can publish direct to your subscribers, in your newsletter, as an ecourse or even as a PDF people can download.

If you can’t find anyone to interview, try flipping it around the other way and get someone to interview you.

5. Just ask…

If you have a subscriber list, a blog or a website just set up a survey where you ask people this question… “what’s your single biggest question about (add your subject)?”.

Once you have your questions back from your subscribers all you do then is write out your answer. There’s your great content.

By using this approach you can build a stronger connection with your list of subscribers as you answer their specific questions.

The possibilities of content creation are virtually endless. Go ahead and try a few out. I think you’ll be pleasantly surprised at how easy content creation for your newsletter or ecourse.

By Brian Terry, Reactor Publishing

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