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This article is about the three most common types of malicious software with emphasis on computer worms. Since we all use computers in our internet marketing businesses, we need to be aware of the dangers.

Viruses, Trojans and worms are the 3 common types of malware i.e. malicious software, and out of them the worms are the deadliest as they can function without any human intervention. Similar to viruses, worms also have capability to replicate themselves but are self contained i.e. they do not need a host program for propagation unlike viruses. Worms more commonly affect computer networks consisting of servers, routers and clients, even though they can cause damage similar to viruses like deletion of files, corruption of programs etc. Since the internet is just a large network of computer networks, it is very much susceptible to worm attacks.

Servers are powerful PCs with large storage capacity and store common resources that are shared by other PCs or clients in the network. Routers are used for routing network traffic and are nothing but specialized servers with customized operating system. Once released into a network, worms can replicate by themselves and hog the CPU time leaving little time for other programs to run. This leaves the network continuously busy and slows down network traffic.

Computer Worms or virus worms carry other types of malware called payloads with them. It can be spyware which surreptitiously monitors the activities of the computer or backdoor installation programs which act as hidden access points in the network and can be used to send spam or steal data or programs from the computer by hackers. My doom is a fast spreading worm discovered in January 2004. It was spread through emails containing the message ‘Andy, I’m just doing my job, nothing personal, sorry’. The creator of the worm was never identified but it is believed to be directed at the website of the company Santa Cruz Operation (SCO), in order slow down traffic to the website. It soon spread to other internet sites slowing down the entire internet considerably

The computer worms payload can cause considerable damage to a computer in a network by switching off antivirus functions, opening up computer ports etc. The latter can allow data transfer to computers outside the network or delete files stealthily.

De-worming

Firewalls are designed to control network traffic and can act as shield to computers in the network by effectively cloaking them. They are reasonably effective in saving computer from worm attacks. However, worms can be distributed through emails as attachments and hence caution should be exercised when opening mail from unknown sources or unexpected files from a known source. Despite all precautions, worms may get into your system whose symptoms are slowing down of internet access, automatic reboots or sluggishness of the system. If any of these symptoms are noticed, the computer should be scanned by antivirus software immediately. If it does not help, instruction manuals on the internet could be consulted for effective de worming.

After reading this article you should now understand why if you didn’t before how important good antivirus software is to your computer system.

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GetResponse makes “The Top 50 rankings for Website Magazine” which is a measure of a website’s popularity based on average daily unique visitors and views over a particular time period, as reported by multiple data sources. Based on multiple factors and variables, GetResponse (autoresponder) earned one of the highest scores finishing just behind IContact with a number #2 ranking!

CEO and Founder of GetResponse , Simon Grabowski, commented: ‘The Team has worked very hard over the last few months, so achieving No. 2 ranking in Website Magazine’s Top 50 is great news! As a growing company in a very competitive industry, we pay close attention to reports by respected industry sources. We also take customer feedback very seriously, but it’s still difficult to get an objective assessment of how we’re doing. I’m sure it’s the same for email marketers who want to work with a top-notch ESP. Now they have an objective measurement – and we’re preparing to take the No. 1 spot in the next Top 50!’

I use GetResponse (Email Marketing) and can tell you that they are an outstanding company.

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When the affiliate receives some extra benefit from promoting the viral message, like being able to brand your E-book with his affiliate links, the affiliate makes a sale when a reader buys through a branded link. This makes combining some E-books with affiliate programs very beneficial. When an affiliate is willing to promote your E-books you will benefit from increased traffic to your website.

Be absolutely certain that your message includes a clear call to action. There shouldn’t be any doubt whatsoever about what you intend recipients to do. Make sure that the instructions are perfectly clear so that recipients know HOW to act. The action that you require should be simple and obvious as well. Don’t make things complicated or it will confuse the reader, such as by adding numerous links.

Remember the K.I.S.S. principle Keep It Simple Stupid! The incentive should be clear to those you want to take an action. Readers will look at your offering for about seven seconds before they move on. If it takes longer than that for them to figure out what it is you want them to do, they will move on. Don’t make your message vague or difficult to comprehend. If you do, chances are you will lose them. You must respect your readers enough to express your message clearly.

Once you are sure you have an E-book that will be of value to an affiliate program, approach them with your idea and be able to show that it will be mutually beneficial.

You should now understand that viral marketing is an excellent way of increasing sales, subscribers and referrals. Viral Marketing using E-books is one of many techniques that all together have a cumulative effect in attracting customers and subscribers to your business and in attracting targeted visitors to your website.

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