Email Deliverability

Ensuring requested opt-in email is delivered to subscriber inboxes is an increasingly difficult battle in the age of spam filtering. Open and click thru response rates can be dramatically affected by as much as 20-30% due to incorrect spam filter classification.

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Permission

Confirming that the people who ask for your information have actually requested to be on your list is the number one step in the battle for email deliverability. You should be using a process called confirmed opt-in or verified opt-in to send a unique link to the attempted subscriber when they request information. Before adding the person to your list they must click that unique link verifying that they are indeed the same person that owns the email address and requested to subscribe.

Subscriber Addresses

When requesting website visitors to opt-in ask for their “real” or “primary” email address instead of a free email address like Yahoo or Hotmail. Free emails tend to be throw away accounts and typically have a shorter lifetime than a primary ISP address.

List Maintenance

Always promptly remove undeliverable addresses that bounce when sending email to them. An address that bounces with a permanent error 2-3 times in a 30 day period should be removed from the list. ISP’s track what percentage of your newsletters bounce and will block them if you attempt to continually deliver messages to closed subscriber mailboxes.

Message Format

Usage of HTML messages to allow for text formatting, multiple columns, images, and brand recognition is growing in popularity and is widely supported by most email client software. Most spam is also HTML formatted and thus differentiating between requested email and spam HTML messages can be difficult. A 2004 study by AWeber .com shows that plain text messages are undeliverable 1.15% of the time and HTML only messages were undeliverable 2.3%. If sending HTML it is important to always send a plain text alternative message, also called text/HTML multi-part mime format.

Content

Many ISP’s filter based on the content that appears within the message text.

Website URL:

Research potential newsletter advertisers before allowing them to place ads in your newsletter issues. If they have used their website URL to send spam, just having their URL appear in your newsletter could cause the entire message to be filtered.

Words/phrases:

Choose your language carefully when crafting messages. Avoid hot button topics often found in spam such as medication, mortgages, making money, and pornography. If you do need to use words that might be filtered, don’t attempt to obfuscate words with extra characters or odd spelling, you’ll just make your messages appear more spam like.

Images:

Avoid creating messages that are entirely images. Use images sparingly, if at all. Commonly used open rate tracking technology uses images to calculate opens. You may choose to disable open rate tracking to avoid being filtered based on image content.

Attachments:

With viruses running rampant and spreading thru the usage of malicious email attachments many users are wary of attached documents. It’s often better to link to files via a website URL to reduce recipient fear of attachments and reduce the overall message size.

CAN-SPAM Compliance

The January 2004 Federal CAN-SPAM law introduced a number of rules regarding the delivery of email. It’s important you have your legal counsel review your practices and ensure you are in compliance. The two most important rules include having a valid postal mail address listed in all commercial messages and a working unsubscribe link that is promptly honored to remove the subscriber from future messages.

Reputation

Reputation services are often used by large ISP’s as a way to vet email senders regarding their email practices and policies. Businesses listed with these services are then given less stringent filtering or no filtering at all. Several reputation services are:
* http://www.isipp.com/iadb.php
* http://www.bondedsender.com
* http://www.habeas.com

Relationships & Whitelisting

Contact with major ISP’s and email providers is essential in letting them know about your requested subscriber email. Many large providers such as AOL and Yahoo have specific whitelisting programs and postmaster website areas to ensure your email is delivered as long as you meet their policies and procedures in handling your opt-in list.

Email deliverability is about ensuring requested opt-in email is delivered to the intended recipient. While no single tip will enable you to get 100% of your email delivered each one utilized as a group can go a long way to reaching that goal.

Article by Tom Kulzer (AWeber CEO)

AWeber one of the best email marketing software companies.

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As email has become a more accepted way to communicate, email marketing has become very popular. Email marketing remains just as popular as ever, even with all the new developments on the internet, such as social media. The following email marketing techniques have been shown to work well. internet marketing empire review

When emailing messages (not newsletters) it is advised that you keep your message to the point. Many reasons are responsible of your prospect losing interest and for that reason it is best to keep your message to the point. The only way your prospect will lose focus and stray is by having too much information in your email. Having your reader take action after reading your email is your main objective. Highlight the primary benefits for your readers within the subject line and in the opening sentences of your email. This would serve as an appetizer and the reader would want the main course. You may feel tempted to add extra bits of information about your offers if you’re writing a newsletter or ezine, though. When writing a newsletter Now this is when you can have bits of information in one convenient place since your objective in a newsletter is not to focus on a specific subject. Besides that, deciding how targeted your email should be depends on the purpose of your email. Deciding what the purpose of the email is about is very important, if you want to have the reader act or just provide info for them.

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If you want a better response from your readers, another thing you can do is offer them a bribe, or something for free. Everyone likes to receive gifts or something for nothing. Free offers are a proven way to start or expand a list. There are two ways of employing this strategy.

People can be enticed to join your list for a freebie, and your present subscribers can be given a reason to recruit more traffic on your behalf. By doing this, you can both grow your list and leverage it for maximum benefit. The more you’re able to do this, the higher response you will get. This is also a form of viral marketing, as free offers are passed along, bringing you increasing amounts of free traffic.

internet marketing empire Some week days are better than others when emailing your list. How good your open rate is will depend on the day of the week. As you may expect, emailing at the best time of week tends to be on a Tuesday, or even a Wednesday. People are busy on the weekends having fun. When you email them on Monday they’re just starting their week and on Thursday and Friday they’re preparing for the weekend. So the other two days already mentioned really do produce the best results.

In short, email marketing can give you great results that you can count on, but you’ll have to keep the above tips in mind to actually succeed.

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AWeber and GetResponse are two of the best email marketing software companies.

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GetResponse also has the confirmed opt-in and different payment methods. Toll free support is also included.

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Intriguing Title – Most people get a whole lot of emails daily, with the majority of them being spam which normally just goes unread or deleted with no second thought. This is the main reason you must be sure your electronic mail title or topic is as catchy as may be, sufficient to draw the individual to open the email and skim it but not so quirky it will likely be flagged as spam.

Catchy Introduction – The first paragraph should be to clarify to the reader exactly what the email is about and subsequently why they need to continue reading it. You can attempt to make this introduction thought evoking or you may just get straight to the point and tell the reader what they are going to learn and the benefits to them to continue reading. You actually have to make the reader wish to know more.

Clear Message – Confusing emails do not work. They are going to simply annoy the reader and you will completely lose the opportunity for promoting your services or products. within a few minutes of the e-mail being opened.

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Concise Content – Keep it brief, but make sure it contains useful information. Don’t try and pack your email messages with to much information that would take the reader a half an to read. The best email campaigns are those that are no to long and contain valuable, pertinent content.

Few Pictures – Don’t use pictures, the longer it takes to load to read an e-mail, it has the chance of being flagged as unsafe, as some emails consumer photos have been known to carry viruses and so forth

Compressed Graphics – If you’re going to have photos in your e-mail marketing campaign, be certain that they are compressed and never too big.

Call To Action – IN some of your emails, not in all of them make sure you have a call to action phrase to encourage and explain the benefit of the product or service you are promoting. Auto Traffic Avalanche

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AWeber one of the best email marketing software companies.

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Email marketing has been successful for a reason – and that is, it gives great results in the long term. It’s one of the best ways to start and expand an online business. This article will give you some helpful email marketing techniques that you can use for your own campaigns. internet marketing empire review

Unless you’re sending a newsletter, it’s important that you keep your message very focused. There are many reasons for your prospect losing interest and for that reason it is best to keep your message to the point. The more information you put into your message, the higher the chance your readers will just delete it. Your goal is to have the reader interested and to act on that interest. It is important that you lay out the best benefits in the headline and in the first set of lines of your email. This would serve as an appetizer and the reader would want the main course.

Check out this video titled, “Traffic Generator Time Saving Tip” from FantasticInternetMarketingTips.com

When sending your newsletters you will want to send helpful and valuable information to them, not just your requests to purchase your products. The purpose of the email will decide how your email should be targeted. It is then important that you decide on whether you wish to make the prospect take action or to just deliver information. The timing that you choose to send your emails, must remain consistent. No matter if is it an ezine or a newsletter you are running you should be steadfast on the look so that it makes it easier to build a brand. It will help to make it easier for your subscribers to trust what you’re offering, which will obviously lead to more sales and conversions.

People in general like things that are familiar to them and the only way this can be achieved is by training them to be familiar with you which will then help you with your offers. It’s all about working smarter, not harder.

internet marketing empire Another proven email marketing technique is personalizing emails by using people’s first names. A person’s name is something that is special to them. So use first names in both the subject line and content of the email, as this is a simple way to get a good response. The reader will automatically feel a connection with you and will be more open to your offer. It also helps you to create a strong relationship with your prospects and give you higher returns in the long run.

You can always find a way to improve your conversions through testing with email marketing.

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AWeber and GetResponse are two of the best email marketing software companies.

Click this link to Building a List

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