World Internet Summit Speakers

Hi welcome back.

This is the most important part of understanding how PowerSellers think. They don’t see what they’re doing as being some random bazaar, or a hobby – instead, they see themselves as a business.

Put it like this. If you run a stall in a marketplace, the chances are that you have a general area of business, but you mostly just sell whatever you can get your hands on that week. If your dodgy buddy got his hands of a job lot of something at a
discount, then that’s what you’ll be selling. This might be fun – and when you have a good week, you’ll have a really good week – but it’s no way to run a real business in the long-term.

PowerSellers think far more like shops. They sell the same things again and again, every week – regular stock for regular customers. They do ‘boring’ business things like keep inventories and budgets. They know what they’re going to be
selling, how much they buy it for and how much they expect to sell for. Just like a real shop, there can be hard times sometimes, but their income is stable and their business can grow slowly.

The best advice I can give you on thinking like a PowerSeller is this: don’t take long-term risks for short-term gain. Look after your reputation, manage your selling properly, provide good customer service and the rewards will come to you in due course. And you’ll get a little badge next to your name that
makes people trust you more!

One possibility that you might have realised so far is what eBay can do for any other businesses you might have. Remember, millions of people visit eBay every day – why keep everything separate when you’re starting to tap into that kind of power?

The Skill Gap

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