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There are many different types and formats that you can run with, and of course there is also scheduling and the choice of selling advertising in your issues as well to think about.

First, you must pick a market. If you have your own product already, then start an ezine in that market to help promote your product and future products.

If you do not have a market to publish in yet, don’t worry, you don’t need a product to start an ezine.

But you must still pick a market. After that, you just need to set up a publishing schedule of some sort and pick a format.

Here are the setups that work!

- Schedule

I suggest you send out an ezine with a 3-5 page article of good information about once or twice per month at the least with once per week being the most.

That is all you need to send. A good formula is to send out one week with a 3-5 page article, and the next week with a solo advertisement for something you want to promote.

Then the week after that send another 3-5 page article on something your subscribers want to know about, etc

So just alternate between content and an ad, it will be very successful.

I do not suggest sending out 2 ads per week (unless you are launching a product that week, so you very rarely do more then one ad per week) or even lots of content a few times a week.

Simply emailing your list more then once per week is normally too much.

The only way this works is if your ezine is actually built around a daily schedule.

For instance, “A Joke-A-Day” style ezines are actually quite popular with office workers as they get a new joke (or funny picture or whatever) everyday and may actually be looking forward to it!

1. Keep in touch with prospects and clients. Consideration should be given to eventually developing two ezines: one for prospects and one for clients, as each require different information. This is a great way to remind your readers of weekly specials, updates to your FAQs, or new and improved products you will be launching, in addition to articles of interest.

2. Drive traffic to your web site or blog. Call attention to new blog posts or other changes to your web site, with links directly to those pages. Remind readers of your online newsletter archives. Promote special sales (maybe with discount coupon codes only for subscribers) with a link to the sales page. Use links to turn your ezines and newsletters into “silent salespersons” – driving traffic to your web site and building your lists.

3. Build a relationship with your list. It’s common knowledge that people like to buy from people they like. By using ezines to connect with readers in their homes, you can develop a relationship of familiarity and trust. Be sure to share a little about yourself or your company in every issue, whether it be an anecdote, event, or employee spotlight.

4. Establish yourself as a trusted expert. People search online for information and will look to you to provide it to them. Every week (or whatever schedule you determine) provides an opportunity to build on this, while reinforcing your brand.

5. Build content on your web site. Make a habit to adding your ezines and newsletters to your web site in an Archive area. This serves a few purposes.

*Visitors can read an issue or two to determine if your ezine will be of interest to them, which will increase sign-ups and retention.

* If you optimize your article placements, it will not only make your web site “meatier”, but bring new traffic from the search engines.

Use An Autoresponder

6. Save money! All of the above benefits of publishing an ezine are free or almost free. The small cost for a top-rate ezine publishing system is nothing compared to the cost of brochures, business cards, advertising, direct mail, pay-per-click or other means of promotion. Because your newsletter is delivered online, you can grow your list to be as large as you want without worrying about the expense. Bottom line ? it’s been proven that email marketing is the most cost-effective solution for companies just like yours.

7. Get feedback from your readers. Make it easy for your prospects and customers to get in touch. Ask them to take action and comment on your articles. Conduct a survey. Start a “Letters to the Editor” column in your ezine. Feedback allows you to fine tune your message, improve your marketing, and expand your product line.

8. Grow your mailing list. Let your ezine subscribers work for you. Be sure to remind your readers that it’s okay to forward your newsletter to anyone they’d like. In addition, it’s important to include sign-up directions for those who received your ezine from viral marketing methods. A simple line titled, “Get Your Own Copy of XXXXXX”, with a link to your squeeze or opt-in page is all it takes!

9. Develop an information product. If you deliver your newsletter once a week and include two articles, at the end of a year you’ll have 104 well-researched articles in your portfolio! Pick the best-of-the-best and turn them into a bonus ebook for opting-in to your list, submit to download sites to build your list, or sell in PDF-format!

10. Gather demographic data. By offering surveys, feedback forms, and niche reports, you’ll be able to get valuable information about your prospects and customers. Learn what makes your readers tick, how to better serve them, and make sure they become repeat customers.

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