Bulk Email Sender

There are many uses for a bulk email s ender. One such use is the distribution and publishing of an ezine or newsletter. Since auto responders services usually are set up to send robot like responses to the people on your list at certain intervals after they sign up, setting up autoresponders to send out an ezine can be a little confusing.

Traffic to your website Webinar

Depending on the service or autoresponder you have chosen to use, you will need a ‘broadcast’ feature. The broadcast feature works essentially the same as the autoresponse feature, with one big difference. The messages are not sent out at intervals. The messages can, however, be scheduled to go out on a certain day, which has no bearing on when the subscriber was actually added to the mailing list. Broadcast messages are ‘one time’ messages that are only sent to your current email list list. People who sign up for your email list after the broadcast has been sent do not receive it, unless the specifically request it with an auto responders address, which you must set up.

100% FREE STOP PROCRASTINATION System

When using the autoresponder services broadcast feature, you can just go and either type your newsletter, or copy and paste it into the editor, then select to send the broadcast to your integral subscriber list. More advanced autoresponder services will usually have broadcasting features.

Using auto responders to maintain a subscriber list and to distribute a newsletter is a wonderful idea. Your subscribers can easily opt-in, or opt-out, and all of the distribution is handled for you, based on the schedule that you set. List maintenance can become very difficult without the automation that autoresponders provide. You can write each issue of your ezine or newsletter well in advance, and have it delivered to your subsciber list, no matter where you are or what you are doing. Automation at it’s best!

Winning The Inner Game

Since previous broadcast and autoresponse messages are protected, you can easily look back at previous issues, or allow people to request past issues. You can also use the tracking feature throughout each issue of the newsletter to determine how many clicks you are getting for the various websites or products that you promote in your ezine.

If you have not yet purchased an autoresponder or signed up with any autoresponder service, make sure that you inquire about the broadcast feature first. Not all auto responders or autoresponder services have this feature, and as you make progress with your marketing , you will find that this is one of the most useful features of the program or service.

Subscribe in a reader

Double Opt in

Double opt in email lists are nothing more than an ezine or email newsletter that allows people to sign, up using your opt in form or by sending an email to the software that manages your opt in list.

Traffic to your website Webinar.

Why is that different from an ordinary opt-in list? The difference is anyone who subscribes through double opt in email lists must confirm their request to subscribe to your list twice.

The first time a subscriber usually opts in is when they give you their name and email address from a web based form. Once the initial request to join is received, software or your opt-in list management system like Aweber.com sends a confirmation email to the address the person entered as their email address. Users must then confirm their subscription by clicking the link provided in the email to affirm they agree to join your newsletter or ezine.

This is why the process is called double opt-in. People literally opt into your list twice. Once as an initial agreement to sign up then again to confirm their desire to be included on your list.

Why have people opt-in twice? Many marketers feel this process is mandatory to a business owner’s success. Double opt in email lists confirms that someone entering his or her email address is genuinely interested in receiving your newsletter or other publication. The extra confirmation also verifies you have the correct email address.

By confirming a consumer is really interested in signing up for your list, you can rest assured the chances are very high you are getting high-quality prospects. These are people that are very likely to buy from you in the future because they have a solid interest in what you have to offer.

When you don’t offer a double opt-in option, a person can go on your website, enter another person’s email address and leave. Then the person receiving your confirmation email and following ezines will think they are being spammed, and may report you for spamming.

You don’t want to upset someone accidentally, so your best bet is to protect your interests and those of your clients by providing the double opt-in list choice.

A single opt-in list leaves more opportunity for subscribers that won’t respond to your ezines because they will think they are Spam. So it’s important that you confirm that people signing up, genuinely have an interest in your newsletter or ezine. If they don’t you will never be able to sell then anything.

John Assaraf , his incredible story and revolutionary Brain Training System!!

Click this link to Building a List

Subscribe in a reader

Ezines

There are various formats and types that you can go with when designing ezines, and of there are also different choice of selling advertising and scheduling as well to think about.

First, you must pick a market. If you have your own product already, then start an ezine in that market to help promote your product and future products.

If you do not have a market to publish in yet, don’t worry, you don’t need a product to start an ezine.

But you must still pick a market. After that, you just need to set up a publishing schedule of some sort and pick a format.

Here are the setups that work!

- Schedule

I suggest you send out an ezine with a 3-5 page article of good information about once or twice per month at the least with once per week being the most.

That is all you need to send. A good formula is to send out one week with a 3-5 page article, and the next week with a solo advertisement for something you want to promote.

Then the week after that send another 3-5 page article on something your subscribers want to know about, etc

So just alternate between content and an ad, it will be very successful.

I do not suggest sending out 2 ads per week (unless you are launching a product that week, so you very rarely do more then one ad per week) or even lots of content a few times a week.

Simply emailing your list more then once per week is normally too much.

The only way this works is if your ezine is actually built around a daily schedule.

For instance, “A Joke-A-Day” style ezines are actually quite popular with office workers as they get a new joke (or funny picture or whatever) everyday and may actually be looking forward to it!

But I’m not really talking about those types of ezines in this report. I want you to focus on a content driven ezine that can help build your business and be a reliable source of income for you.

- Format

There are three different types of formats that you can use when publishing your ezine that work.

- Put the entire ezine in an email

Just put the introduction, short ad blurb and article all in one email and send it out to all of my subscribers.

This is the easiest way to do things as it doesn’t require much editing.

You can also send it out as text and not an HTML page as those can still cause problems with some email readers.

- PDF File

Another popular option is put your article in a PDF downloadable file and then send an email to your list telling them where they can download the file.

This has the added benefit of people being able to save it to their computer and view it later (more views means more people will click on the links in your ezine which means more traffic for you)

This also has an added benefit of a viral effect. You can put at the bottom (or top if you really want to stress it) of your ezine that they can pass the PDF file to their friends or make it downloadable on their web site or blog.

This can help introduce your ezine to people who are not yet subscribed to it. And of course, if your content is good and they like your ezine, they can go subscribe!

A PDF file format is certainly a decent option if you like the idea there are a l

- HTML Page

The last option is an HTML page where you put your ezine issue on your web site as a regular HTML page, then email your subscribers and give them the link to the latest issue.

This has the same benefit as the PDF file where people can refer their friends, or link to it from their own web site or blog which can generate more subscribers for you.

And it has an additional benefit of being able to use HTML in your ezine if you wanted to do more interactive content like pictures, flash animations or even video.

Which brings me to my next point, video and audio.

If you can add these to your free ezine to explain your articles/ideas, I cannot see why it wouldn’t attract subscribers.

People are drawn to entertaining videos (just look at youtube.com’s success) so adding these to your free ezine could certainly help its success!

- How to structure your ezine

There is a certain format that you can follow that accomplishes quite a few things.

Here it is:

- Greeting with a short introduction on what this issues article will be about..

- A short ad on a product that you are recommending

- The article

- Your resource box

- A list of helpful links

- Subscriber information

Click this link to receive information to create your own Email Lists

Subscribe in a reader

Ezine

1. Keep in touch with prospects and clients. Consideration should be given to eventually developing two ezines: one for prospects and one for clients, as each require different information. This is a great way to remind your readers of weekly specials, updates to your FAQs, or new and improved products you will be launching, in addition to articles of interest.

2. Drive traffic to your web site or blog. Call attention to new blog posts or other changes to your web site, with links directly to those pages. Remind readers of your online newsletter archives. Promote special sales (maybe with discount coupon codes only for subscribers) with a link to the sales page. Use links to turn your ezines and newsletters into “silent salespersons” – driving traffic to your web site and building your lists.

3. Build a relationship with your list. It’s common knowledge that people like to buy from people they like. By using ezines to connect with readers in their homes, you can develop a relationship of familiarity and trust. Be sure to share a little about yourself or your company in every issue, whether it be an anecdote, event, or employee spotlight.

4. Establish yourself as a trusted expert. People search online for information and will look to you to provide it to them. Every week (or whatever schedule you determine) provides an opportunity to build on this, while reinforcing your brand.

5. Build content on your web site. Make a habit to adding your ezines and newsletters to your web site in an Archive area. This serves a few purposes.

*Visitors can read an issue or two to determine if your ezine will be of interest to them, which will increase sign-ups and retention.

* If you optimize your article placements, it will not only make your web site “meatier”, but bring new traffic from the search engines.

Use An Autoresponder

6. Save money! All of the above benefits of publishing an ezine are free or almost free. The small cost for a top-rate ezine publishing system is nothing compared to the cost of brochures, business cards, advertising, direct mail, pay-per-click or other means of promotion. Because your newsletter is delivered online, you can grow your list to be as large as you want without worrying about the expense. Bottom line ? it’s been proven that email marketing is the most cost-effective solution for companies just like yours.

7. Get feedback from your readers. Make it easy for your prospects and customers to get in touch. Ask them to take action and comment on your articles. Conduct a survey. Start a “Letters to the Editor” column in your ezine. Feedback allows you to fine tune your message, improve your marketing, and expand your product line.

8. Grow your mailing list. Let your ezine subscribers work for you. Be sure to remind your readers that it’s okay to forward your newsletter to anyone they’d like. In addition, it’s important to include sign-up directions for those who received your ezine from viral marketing methods. A simple line titled, “Get Your Own Copy of XXXXXX”, with a link to your squeeze or opt-in page is all it takes!

9. Develop an information product. If you deliver your newsletter once a week and include two articles, at the end of a year you’ll have 104 well-researched articles in your portfolio! Pick the best-of-the-best and turn them into a bonus ebook for opting-in to your list, submit to download sites to build your list, or sell in PDF-format!

10. Gather demographic data. By offering surveys, feedback forms, and niche reports, you’ll be able to get valuable information about your prospects and customers. Learn what makes your readers tick, how to better serve them, and make sure they become repeat customers.

A Must Have List Building Tool

Click this link to “Learn How To Build A Huge List!”

Subscribe in a reader