World Internet Summit Speakers

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When you refer how prominent keywords are within a web page, it’s called keyword prominence.

The general theory is to place crucial keywords at, or near, the start of a web page, sentence, META tag or Title.

Keyword proximity has to do with the closeness between two or more keywords. In general, the closer the keywords are
the more beneficial they become.

For example:

-How Keyword Density Affects Search Engine Rankings
-How Keyword Density Affects Rankings in Search Engine

Using the example above, if someone searched for “search engine rankings,” a web page containing the first sentence is more likely to rank higher than the second.

The reason is because the keywords are placed closer together. Of course this is assuming that everything else is equal.

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