By Brian Tracy

You already have everything you need to create a wonderful life for yourself. You know everything you need to know to be your own best friend, a gentle guide, a teacher and a helper to yourself so you can be truly happy and fulfilled.

You can learn how to become your own psychotherapist for life, and how to resolve the difficulties that stand between you and personal joy.

Be Honest With Yourself

The starting point of becoming your own best friend is for you to be perfectly honest with yourself and your relationships. Refuse to practice self-delusion or hope for the best. For example, when something is making you unhappy, for any reason, the situation will tend to get worse rather than better. So avoid the temptation to engage in denial, to pretend that nothing is wrong, to wish and hope and pray that, whatever it is, it will go away and you won’t have to do anything. The fact is that it probably will get worse before it gets better and that ultimately you will need to face the situation and do something about it.

Deal With Your Problem at a Higher Level

There’s an old saying that you can’t solve a problem on the level that you meet it. This means that wrestling with a persistent problem is often fruitless and frustrating. For example, if two people who are in a relationship together are constantly fighting and negotiating and looking for some way to resolve their difficulties, they may be attempting to solve the problem on the wrong level. Dealing with the problem on a higher level, those people would ask the question, “In terms of being happy, is this the right relationship for us in the first place?”

Find the Right Job For You

Many people work very hard and experience considerable frustration trying to do a particular job. However, in terms of their own happiness, the right answer might be to do something else, or to do what they’re doing in a different place, or to do it with different people-or all three. Here are a few questions for you to answer in this arena of happiness. Write them down at the top of a sheet of paper, and then write as many answers to each one as you possibly can.

What Would It Take?

The first question is: “What would it take for me to be perfectly happy?” Write down every single thing that you can imagine would be in your life if you were perfectly happy at this very moment. Write down things such as health, happiness, prosperity, loving relationships, inner peace, travel, car, clothes, homes, money, and so on. Let your mind run freely. Imagine that you have no limitations at all.

What is Holding You Back?

The second question is a little tougher. Write down at the top of a page this question: “In what situations in my life, and with whom, am I not perfectly happy?” Force yourself to think about every part of your day, from morning to night, and write down every element that makes you unhappy or dissatisfied in any way. Remember, proper diagnosis is half the cure. Identifying the unsatisfactory situations is the first step to resolving them.

Determine Your Happiest Moment

The third question will give you some important guidelines. Write down at the top of a sheet of paper these words: “In looking over my life, where and when have I been the happiest? Where was I, with whom was I, and what was I doing?”

Decide What to Do

Once you have the answers to those questions, think about what you can do, starting immediately, to begin creating the kind of life that you dream of. It may take you a week, a month, or a year, but that doesn’t matter. Every single thing you do that moves you closer to your ideal vision will be rewarding in itself. You’ll become a more positive and optimistic person. You’ll feel more confident and more in charge of your life, and you’ll achieve true peace of mind.

Action Exercises

Here are three steps you can take immediately to put these ideas into action.

First, examine your business and personal relationships carefully. Is there any situation you wouldn’t get into again if you had it to do over?

Second, make a list of every single thing in your life that would make you happy and then think about what you could do to begin achieving them.

Third, allow yourself to dream and fantasize about your ideal life, what it would look like and feel like, and then do something every day to make it a reality.

Brian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations. His goal is to help you achieve your personal and business goals faster and easier than you ever imagined.

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Ezine

1. Keep in touch with prospects and clients. Consideration should be given to eventually developing two ezines: one for prospects and one for clients, as each require different information. This is a great way to remind your readers of weekly specials, updates to your FAQs, or new and improved products you will be launching, in addition to articles of interest.

2. Drive traffic to your web site or blog. Call attention to new blog posts or other changes to your web site, with links directly to those pages. Remind readers of your online newsletter archives. Promote special sales (maybe with discount coupon codes only for subscribers) with a link to the sales page. Use links to turn your ezines and newsletters into “silent salespersons” – driving traffic to your web site and building your lists.

3. Build a relationship with your list. It’s common knowledge that people like to buy from people they like. By using ezines to connect with readers in their homes, you can develop a relationship of familiarity and trust. Be sure to share a little about yourself or your company in every issue, whether it be an anecdote, event, or employee spotlight.

4. Establish yourself as a trusted expert. People search online for information and will look to you to provide it to them. Every week (or whatever schedule you determine) provides an opportunity to build on this, while reinforcing your brand.

5. Build content on your web site. Make a habit to adding your ezines and newsletters to your web site in an Archive area. This serves a few purposes.

*Visitors can read an issue or two to determine if your ezine will be of interest to them, which will increase sign-ups and retention.

* If you optimize your article placements, it will not only make your web site “meatier”, but bring new traffic from the search engines.

Use An Autoresponder

6. Save money! All of the above benefits of publishing an ezine are free or almost free. The small cost for a top-rate ezine publishing system is nothing compared to the cost of brochures, business cards, advertising, direct mail, pay-per-click or other means of promotion. Because your newsletter is delivered online, you can grow your list to be as large as you want without worrying about the expense. Bottom line ? it’s been proven that email marketing is the most cost-effective solution for companies just like yours.

7. Get feedback from your readers. Make it easy for your prospects and customers to get in touch. Ask them to take action and comment on your articles. Conduct a survey. Start a “Letters to the Editor” column in your ezine. Feedback allows you to fine tune your message, improve your marketing, and expand your product line.

8. Grow your mailing list. Let your ezine subscribers work for you. Be sure to remind your readers that it’s okay to forward your newsletter to anyone they’d like. In addition, it’s important to include sign-up directions for those who received your ezine from viral marketing methods. A simple line titled, “Get Your Own Copy of XXXXXX”, with a link to your squeeze or opt-in page is all it takes!

9. Develop an information product. If you deliver your newsletter once a week and include two articles, at the end of a year you’ll have 104 well-researched articles in your portfolio! Pick the best-of-the-best and turn them into a bonus ebook for opting-in to your list, submit to download sites to build your list, or sell in PDF-format!

10. Gather demographic data. By offering surveys, feedback forms, and niche reports, you’ll be able to get valuable information about your prospects and customers. Learn what makes your readers tick, how to better serve them, and make sure they become repeat customers.

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