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Tag: subscriber

Double Opt in Email Lists?

by on Nov.28, 2010, under Building a List

Double Opt in

Double opt in email lists are nothing more than an ezine or email newsletter that allows people to sign, up using your opt in form or by sending an email to the software that manages your opt in list.

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Why is that different from an ordinary opt-in list? The difference is anyone who subscribes through double opt in email lists must confirm their request to subscribe to your list twice.

The first time a subscriber usually opts in is when they give you their name and email address from a web based form. Once the initial request to join is received, software or your opt-in list management system like Aweber.com sends a confirmation email to the address the person entered as their email address. Users must then confirm their subscription by clicking the link provided in the email to affirm they agree to join your newsletter or ezine.

This is why the process is called double opt-in. People literally opt into your list twice. Once as an initial agreement to sign up then again to confirm their desire to be included on your list.

Why have people opt-in twice? Many marketers feel this process is mandatory to a business owner’s success. Double opt in email lists confirms that someone entering his or her email address is genuinely interested in receiving your newsletter or other publication. The extra confirmation also verifies you have the correct email address.

By confirming a consumer is really interested in signing up for your list, you can rest assured the chances are very high you are getting high-quality prospects. These are people that are very likely to buy from you in the future because they have a solid interest in what you have to offer.

When you don’t offer a double opt-in option, a person can go on your website, enter another person’s email address and leave. Then the person receiving your confirmation email and following ezines will think they are being spammed, and may report you for spamming.

You don’t want to upset someone accidentally, so your best bet is to protect your interests and those of your clients by providing the double opt-in list choice.

A single opt-in list leaves more opportunity for subscribers that won’t respond to your ezines because they will think they are Spam. So it’s important that you confirm that people signing up, genuinely have an interest in your newsletter or ezine. If they don’t you will never be able to sell then anything.

John Assaraf , his incredible story and revolutionary Brain Training System!!

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Email Subject Line Writing 101

by on Oct.31, 2010, under Email AutoResponders

Even though email marketing has tremendous potential; the bottom line is you need to get them opened so the magic can happen. You need to be able to craft subject lines that work, so we’ll present some nifty subject line tips designed to help you. According to many different home business experts,email subject lines are the key to getting more of your emails read.

Check out this video titled, “Traffic Generator Time Saving Tip” from FantasticInternetMarketingTips.com

The first important rule of writing a subject line that gets a high response is to personalize it. This is something that is easy to set-up in your autoresponders, and there’s really no excuse for not doing it. While it may not be as powerful as it once was, years ago, it still has a positive effect and helps to get your emails read. The reality of the inbox is that people are busy, have limited time, are in a hurry, and you need to capture their attention in a split second. Among other things it helps to distinguish yourself from people like spammers and other legitimate marketers. For email marketing, whether in the subject line or the email body, the first name is all you should use. Overdoing this may kill the response that you get, which is why you need to maintain a balance between the personalization that you do and the overall feel of the email.

Don’t mistake a high “read” rate for a sign that you created a good subject line. This doesn’t necessarily mean that your goal has been met or that your e-mail is converting. There are a lot of times when the mail’s subscriber opens simply out of curiosity but it won’t necessarily mean that the person is interested in what you are selling.

Some subscribers will simply delete the mail as soon as they open it so make sure to measure the click through rate on your links as well as the rate at which your mails are opened. This should provide you with a fair assessment of what works and what doesn’t. There are many variables that you need to pay close attention to if you want to create an effective email marketing campaign.

Last but not the least, after you’ve completed writing your subject line, sit back and analyze it. If possible, imagine you are the reader and look at it from that perspective. Do you get a “must read this now” feeling? If you’re not going to feel pulled towards the email after reading it, chances are your subscribers won’t either. One fast way to test this is with a mailing to only part of your list – see what happens and make adjustments. Testing and tracking is a bit of an art form, but it is invaluable for optimizing any marketing message. Just keep doing this and you can develop a sort of instinct for knowing what has a high likelihood of working.

In conclusion, the above subject line creation tips that we discussed will help you a great deal in enhancing your email marketing campaign if you apply them. Remember, your online business is only as good as the relationship you build with your email list. Make sure you take the time to do it the right way.

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OptIn Leads

by on Oct.28, 2010, under Building a List

Optin Leads

Like subscriber leads, opt-in leads are a good tool for building your business. Opt-in leads are leads you get when you invite someone to enter their information into your database. When they do this, they are granting you permission to contact them in the future about new products or updates to your site.

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For example, when you create your website, you can set it up so each person that visits has the choice to sign up for a newsletter or some other type of routine e-mailing. By signing up, visitors are “opting in” to your list. Setting your site up this way allows you to gain visitor’s email addresses.

While you can never force someone to do what you want them to, this approach often works if you encourage people to sign up by describing all the benefits your site offers. You can then reap the benefits of gaining important subscriber leads.

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Subscriber Leads Collecting

by on Oct.27, 2010, under Building a List

Subscriber Leads

One easy way to build your list is by collecting subscriber leads. This is one of the best ways to expand your business. There are many ways to acquire leads, but the best way to collect leads is to gather them automatically with the use of email autoresponder software
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You will find as you run your business that your subscriber leads will prove vital to your business success and ability to grow and expand over time.

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15 Top Ways For Building Your Subscriber List

by on Feb.15, 2010, under Building a List

This really is some good useful information. Your going to hear this a lot “the money is in the list”, read this post to understand 15 ways to build your subscriber list.

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Email marketing can be profitable for any business, no matter what kind of product or service you are selling. It is significantly cheaper than other advertising methods and it helps build credibility with your subscribers. As a result, you can generate more sales and profits.

The foundation for successful email marketing is a targeted, responsive and permission-based email list. If you have a list of subscribers that trust you and consider you an expert, you’ve completed the first step and are on your way!

Below you will several list-building ideas that will help you make the most of your email marketing efforts:

1. Add a subscription form to every page of your website creation. Make sure it stands out so it is easy to find. If appropriate, you can also include it in more than one place. For instance, your opt-in form might always appear in the top-left corner of your site, while you also include an opt-in at the bottom of some of your popular articles.

2. Publish a Privacy Policy. Let your readers know that they can be confident you will not share their information with others. The easiest way to do this is to set up a Privacy Policy web page and provide the link to it below your opt-in form.

3. Blog religiously. Blogging is a great way to communicate with your potential customers, and it creates a nice synergy with your email marketing. Be sure to include your newsletter sign-up form on each page of your blog. You can start a free blog at Blogger or WordPress.

4. Provide useful, relevant and unique content. Your visitors will not give you their email addresses just because they can subscribe to your newsletter free of charge. You have to provide unique and valuable information that will be useful to your subscribers.

5. Show your first issue or other sample to your visitors. This lets potential subscribers review your newsletter before they sign up to determine if it is something they’d be interested in.

6. Give away bonuses subscribers can use. Create an opt-in bonus for joining your subscriber list. You can write an ebook or PDF report, or even hire a programmer to create downloadable or web-based software. But don’t limit yourself to only a gift for new opt-ins. Remind your readers that the next bonus is coming soon. People hate to miss out on things. If you systematically pass on “goodies” throughout the year, your subscribers are unlikely to leave.

7. Contact other newsletter publishers. Introduce yourself and explore ways you may be able to help each other. Perhaps you can introduce other publisher’s newsletters or print articles they have written to your list, with a link to sign up. When you contact them, be sure to tell them why you think THEIR readers would like what you have to offer and why YOUR readers would benefit from their newsletters. This is a win-win scenario; both of you will build your lists faster!

8. Ask your subscribers to pass it on. Word of mouth is a powerful viral technique that works great with email marketing. If your subscribers find the content you share with them to be informative, they will pass your newsletter on to their friends. This can be a good source of new subscribers.

9. Make it easy for your reader to sign up. The more information you request, the fewer people will opt-in. In most cases, a name and an email address should suffice. If it’s not necessary, don’t include it here. (Note: If you don’t have a Privacy Policy, put the words “privacy policy generator” into a search engine and you should be able to find a suitable form for your readers to review.

10. Let others reprint your newsletter as long as the content is not modified. Many webmasters and newsletter publishers are actively looking for high-quality content and, if they reprint your newsletter, you will get new subscribers, traffic and links pointing to your site.

11. Archive past newsletter issues. A “library” of past newsletters is both appealing and useful to visitors and builds your credibility as an authority. In addition, if your articles are written with good SEO techniques in mind, they can send additional traffic to your web site through good search engine positioning.

12. Include a “Sign Up” button in the newsletter. If you are using plain text instead of HTML, provide a text link to your subscription page. You may feel that this is not required because the subscriber is already on your list, but remember that readers will forward your newsletters to others, or reprint it online. You want to make it easy for them to subscribe.

13. Include testimonials on your squeeze page. This is crucial. Put 1 or 2 strong testimonials from satisfied subscribers on your squeeze page. This can be in any format, but you may find that multimedia (audio or video social proof) is more “believable”. To increase that believability, include full names, locations and/or urls; don’t use “Bob K, FL” as a testimonial name.

Autoresponders

14. Post on other blogs. Post great comments and information on similar blogs with a link to your squeeze or opt-in page. Also comment on others’ blogs through trackbacks. In most cases, your comments will be posted on their blogs with a link back to your site. This is an easy way to generate new traffic and subscribers.

15. Add a squeeze page. A squeeze page has one goal ? to get an opt-in and build your list. Think of it like a mini-sales letter for your subscription or opt-in bonus. It features a powerful headline and a couple of very important benefits that should make subscribers salivate to sign up to your list. Once created, use a service such as WordTracker to find hundreds of targeted keywords, and advertise there using pay-per-click advertising from Google, MSN and Yahoo.

A Must Have List Building Tool

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